Through The Window

Through The Window I specialize in branding photography, videography, and social media strategy to help businesses show up online with confidence.

From refreshing your brand to building a content library or growing your community—I’ve got you covered!

6 more weeks until we become a family of four 🥹I can’t even express how excited I am to see Kate become a big sister. Sh...
03/25/2026

6 more weeks until we become a family of four 🥹

I can’t even express how excited I am to see Kate become a big sister. She was MADE for it (and everyone around us agrees 😂). It’s also a little bittersweet knowing the days of just her and I are coming to an end… but I know what’s ahead will be even better than we can imagine. So I’m choosing to just be really thankful 🤍

I started this business at our kitchen table with her in the high chair next to me playing with baby food. She came on so many shoots with me, strapped to my chest in those early days. Getting ready for baby #2 has made me reflect on what this last year and a half of motherhood + business has looked like, and it’s been really special.

I’ll be taking some time off at the end of April to focus on our family and recover, and then easing back into work with a few fun, creative projects this summer 🤭

This will be my first postpartum season being self-employed, which definitely adds a different layer to it 😜 but I’m really grateful for the flexibility it gives our family in this season.

God has been so faithful through all of it, and we have so much peace knowing He sees what’s ahead too.

We can’t wait to meet ya, Cody💙

Did you know approximately 81% of Instagram users leverage the platform for researching new products and brands? 👀There’...
03/17/2026

Did you know approximately 81% of Instagram users leverage the platform for researching new products and brands? 👀

There’s a very good chance your potential customers are going to check your instagram before buying. In this day and age, an active, updated profile serves as a digital trust signal. It’s what we use to look up restaurants in the area, see what events are happening this weekend, decide what coffee shop to go to, what photographer to book, what stores to visit, what excursion to try.

It’s amazing because it does something your business cards could never do - it gives instant visual proof.

Your instagram account is like a living, breathing business card because people get to experience your brand through the photos and reels you put out.

So here’s a question to think on… If 100 new accounts looked you up this week, would you be happy with your brands first impression?

I welcomed Ideal Rise to my client roster last month and we have had so much fun building this brand from absolute scrat...
03/05/2026

I welcomed Ideal Rise to my client roster last month and we have had so much fun building this brand from absolute scratch.

It has also reinforced one of my beliefs: social media is one of the most powerful ways to grow a business. We hard launched in January with no work lined up. From one free post I made for him, we got his first stair contract (and it wasn’t a small one). And it also wasn’t a one-off.

We’re two months in now and our online presence has become our main source of lead generation.

Marketing in the trades is all about showing process, earning trust, being consistent and letting the quality of your work speak for itself.

And yes, I may be slightly more invested in this client than most, as we are married 😉

03/05/2026

Understanding what your metrics are telling you is ESSENTIAL to your content strategy.

And it’s probably more simple than you think! It’s one small adjustment that puts hundreds (or thousands) of new eyes on your business within a few posts.

Work smarter, not harder🤝

Here’s the breakdown (save for later):

Low views → Your hook isn’t strong enough.
Low likes → It’s not resonating.
Low comments → It’s not inviting conversation.
Low shares → It’s not relatable or worth passing on.
Low saves → It’s not delivering clear value.

Instead of changing everything at once, here’s what I recommend:

Choose 1–2 metrics you want to improve.
Revisit your audience insights and get clear on who are you actually speaking to.
Then tweak 10–12 pieces of content with intention and test, test, test.

This is exactly what I analyze and refine for my clients every single month… & it never fails! Try it for yourself 💛

So far, 2026 is off to a great start for this client! We decided to test a completely different content strategy this mo...
01/23/2026

So far, 2026 is off to a great start for this client! We decided to test a completely different content strategy this month, unlike anything else we’ve done before. We’re only two weeks into the content rollout, and the risk paid off👀

✨Views up 50%
✨16,000 views on a single photo post
✨77% of reach from non followers (aka, new eyes on their business)
✨86,000 total views in the last 28 days

Growth doesn’t come from posting more, it comes from posting with strategy. What would 86k views do for your small business?

Calling all Kingston business owners 👋🏻If your current headshot is a little outdated (or doesn’t exist 🙃), I’m hosting H...
01/08/2026

Calling all Kingston business owners 👋🏻

If your current headshot is a little outdated (or doesn’t exist 🙃), I’m hosting Headshot Minis in a gorgeous studio space designed for clean, modern branding.

✔️ 15 minutes
✔️ 5–10 edited images
✔️ Easy, efficient, and stress-free

$175 | Limited availability

Ideal for LinkedIn, websites, and personal brands!

So honoured to be recognized in the top 5 winners for photo contest✨Out of 116 submissions from nearly 30 countries, th...
08/18/2025

So honoured to be recognized in the top 5 winners for photo contest✨

Out of 116 submissions from nearly 30 countries, this photo of Karin making lattes at her cafe came in 4th place 💛

This contest was about showcasing what a female entrepreneur looks like to you - any field, any trade.

I’ve been working with Karin for almost a year now, capturing branded content for . I’ve been inspired by her bottomless creativity, her leadership, and how entrepreneurship comes so naturally to her. It was a no-brainer that I wanted to enter this photo of her in action at the cafe📸

Title: Lattes & Legacy
Caption: This image tells the story of Karin - a woman who pours far more than coffee. Through her cafe, roastery, and coffee truck, she’s creating space for connection, belonging and community.

I’m primarily working with brands these days, but I’ve had a few requests come through for summer photos, and I have ti...
07/17/2025

I’m primarily working with brands these days, but I’ve had a few requests come through for summer photos, and I have time to open a few mini sessions this Saturday📷

15 minutes | $175 | Brockville, ON

This Saturday only! Limited spots available - DM to book💛

Prom season is here ✨📸 Still need a photographer? I have some time slots left next week for Brockville grads! 🎓 Mini Ses...
05/24/2025

Prom season is here ✨📸

Still need a photographer? I have some time slots left next week for Brockville grads!

🎓 Mini Session – $225
20 minutes, perfect for a few solo portraits and a couple quick family shots.

🎓 Full Session – $350
More time to capture everything — solo, family, friends, and all the details (like corsage shots, details and candids)!

Hey Friends!! I’m excited to be running mini photo sessions at Brockville’s first Mother’s Day Market, in support of - ...
05/08/2025

Hey Friends!!

I’m excited to be running mini photo sessions at Brockville’s first Mother’s Day Market, in support of - a charity so close to my heart! 💜

They do INCREDIBLE work supporting Moms in Brockville and our city is so lucky to have them. What better time to show our appreciation for their work than Mother’s Day✨

I’ll be offering mini sessions from 11am-1pm and photos will be delivered same day. Hope to see you there 📸

A coffee, a strategy session, and a plan that actually makes sense. ☕️📄Content isn’t just about posting whenever—it’s ab...
03/15/2025

A coffee, a strategy session, and a plan that actually makes sense. ☕️📄

Content isn’t just about posting whenever—it’s about creating something intentional. It’s about knowing what you want to say, who you’re talking to, and how your visuals tell that story.

Most businesses don’t struggle because they don’t have enough content. They struggle because they don’t have a strategy. They’re throwing out posts with no clear direction—so it’s no surprise when they don’t see results.

That’s why I start every project with a deep dive into brand strategy, visuals, and messaging—so every post feels intentional and actually helps your business grow.

Tired of posting without a plan? Let’s change that.💛

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Kemptville, ON
K0G1J0

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