06/01/2026
Off to Kimberley Vision Care for a full team & headshot refresh. And, of course I couldn’t resist pulling a few extra frames for their website and social media while I was there.
In this work, I’ve seen headshots get updated well before they need to, and I’ve seen them go far too long. The range that makes sense professionally is somewhere between two and three years. Two is the right target. Three is the outer edge. Wait longer than that and the gap between the photograph and the person becomes something people feel. They are more likely to come in self-conscious, and what could be an easy and enjoyable update turns into something less. On the other end, too frequent is rarely a good use of resources… depending on the industry and marketing strategy; annual headshots simply aren’t necessary.
Great job to for perfect timing on headshots. 20/20 marketing plan indeed.
kimberleybc eastkootenay bcphotographer kimberleyvisioncare
