Matt Ortlieb - Brand Strategist & Photographer

Matt Ortlieb - Brand Strategist & Photographer Brand content that goes beyond just photography and videography

One of our favourite things to do is highlight products we actually reach for in our day to day.  has become a staple in...
02/08/2026

One of our favourite things to do is highlight products we actually reach for in our day to day.

has become a staple in our routines, especially their protein hot chocolate. It’s something we genuinely enjoy having around. It’s easy, comforting, and something we find ourselves choosing again and again. Plus it’s delicious.

All things in one, exactly what we need.

Most people only see the final photo or video.What they don’t see is everything that happens before and in between.The c...
02/06/2026

Most people only see the final photo or video.
What they don’t see is everything that happens before and in between.

The conversations.
The planning.
The decisions made in real time.
The edits you never notice because they’re not supposed to stand out.

Good content isn’t accidental.
It’s thoughtful, intentional, and built long before the camera comes out.

If you’re building a brand, that part matters just as much as the final result.

02/05/2026

When does a business finally hire a photo + video team? Let’s talk about it.

Recorded our first podcast today 🎙️ and I both hitting record for the first time felt like a long time coming. This is s...
02/05/2026

Recorded our first podcast today 🎙️

and I both hitting record for the first time felt like a long time coming. This is something I’ve wanted to step into for a while. A space to have real conversations, connect with business owners, brands, and personal brands, and reach people beyond short-form content.

For episode one, it felt right to start with . What liv is building, how she’s building it, and all the thinking behind the marketing, branding, and content. The why, the process, and the stuff you don’t always see shared online.

It was an easy conversation, but a meaningful one. Lots to unpack, lots to pull from, and honestly just really fun to sit down and talk it through.

Audio only for now. Intentionally. We want this to feel like something you can throw on during a walk, a drive, or a workout. Video will come soon.

More conversations like this coming.

Your first impression doesn’t happen in person anymore.Most people meet your business onlinelong before they walk throug...
02/03/2026

Your first impression doesn’t happen in person anymore.

Most people meet your business online
long before they walk through the door, book a call, or send a DM.

That’s what this project with Monday’s was built around.

Not trends.
Not flashy edits.
But real moments, real people, and the feeling of being there.

Because trust isn’t something you claim.
It’s something people feel.

Good content doesn’t just look nice.
It makes choosing you feel easy.

If you’re a business that cares about human connection,
credibility, and showing up with intention,
that’s exactly how we approach our work.

Save this for later or send it to a business owner who needs to hear it.

02/02/2026

Not every brand or business is in a place to invest in a full photo or video team yet. And that’s okay.

What matters most early on is your why, staying consistent, and sharing quality ideas, even if the production is simple.

Talk to people already in the space. Ask questions. Share ideas. Collaborate instead of compete.

You don’t need everything figured out to start. You just need to start with intention.

Excited to partner with .co this year. We will be collaborating on content across socials, newsletters, and web to bring...
01/30/2026

Excited to partner with .co this year.

We will be collaborating on content across socials, newsletters, and web to bring more human connection to the brand, spotlight the people and members, share new announcements, and showcase what it really feels like to be part of the community.

Beyond the content, this space also gives me more room to create, meet with clients, and continue building the business in an environment that inspires growth.

I’ve been feeling really good about the work we’ve been creating lately. Everything we shoot feels aligned with our clie...
01/29/2026

I’ve been feeling really good about the work we’ve been creating lately. Everything we shoot feels aligned with our clients, and our intentions feel clearer than ever.

The level of quality and variety we bring to every project feels like a new standard for us. The more work we take on like this, the more that difference will show.

Being able to create, travel midweek, shoot fun projects, and bring real value to the businesses we work with genuinely brings me joy. It’s exciting knowing we are having a real impact on the content these brands put into the world.

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Kitchener, ON

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