06/01/2026
So the keen eyed among you may have noticed a little bit of AWOL action lately. I’ve been hinting at an announcement today, so here it is: I’m relaunching as Daniel Tafferner Photography!
I’ve realized that being the number one search result on google is not going to make my business. I work at a 9-5 job, and they are very successful. Their product isn’t anything new, they carry the same stuff as other places, but they continue to grow.. so I thought “What is the secret?” It’s simple, customer service. We do our best to give each person the best experience possible, and that keeps them coming back.
How does this translate to MY business? I’m going to do the same thing! I know there are lots of other photographers, some more skilled than I. I still want to make this my career, so I need a way to stand out from the crowd. Google is something we rely too much on, and the internet is a huge marketplace for a little guy. I’m done with throwing my name into a football stadium hat and hoping for bites. It’s wasted money in advertising, and I’m just ignored any traction.
So how am I changing this? I’m getting back to the people. If you want to shoot people, go where they are, not where they’re doom scrolling. Sure, I’ll still have this page, and my new website (www.danieltafferner.ca), but more importantly, I’m opening a PHOTO BOOTH! Yep, I have a camera, a printer, and I’m hitting the road with it and a pocketful of business cards. So far I’ll be setting up at Gathering on the Green on June 6, Wortley Pride Festival on June 13, and Market for the Fur Babies on July 11. I’ll also have some prints for sale as well, and maybe by the end of the summer some of my shirts and other merch I sell. The best way to promote my business is to have a 1 on 1 conversation with someone, show them my portfolio, and give them a card, not throwing ads up on Facebook and google and hoping for the best.
My current client base, thank you for standing with me for years. My new clients, I hope to work together in the future!
Here’s a shot I took Saturday of my son. He’s a happy guy.