09/22/2023
Does your team need new headshots? Where do you even start??
Here are my big three crucial factors to consider when scheduling headshots for your team:
1. Image Background:
A consistent background reflects professionalism and strengthens your brand identity. This is particularly important if you are trying to “match” new headshots with images previously captured, or images captured at other branches or locations. Make sure to share those previous images with your photographer so they can recreate the look you are going for!
Opt for background colors that complement your brand's colour palette. This subtle touch reinforces brand recognition. Most often, team images are shot on white or grey backgrounds; having said that your photographer will likely welcome the opportunity to shake things up and create something just right for your team and brand!
Decide if an office or studio setting better suits your brand's image. Office settings can convey authenticity, while studios offer a controlled, polished look. We can’t ignore the possibility of mixing it up with a combination of both looks. Really consider the uses of your images – you may need a few looks!
2. Wardrobe:
Provide clear guidelines on attire. A consistent dress code lends a cohesive, professional appearance to your team.
Encourage team members to pay attention to grooming. Neat hair, minimal jewelry, and well-kempt attire ensure a polished appearance. Consider hiring a hair and makeup professional – it’s a nice added treat for your team!
Authenticity rules! It’s great to give a guideline to your team, but allowing their own style to shine through will always result in images that show them at their very best!
3. Audience:
Tailor headshots to resonate with your target audience. Are they corporate executives, tech enthusiasts, or healthcare professionals? The tone should match their expectations.
If you have multiple teams, maintain consistency in headshot style. It reinforces your brand's unity and values.
Do you have multiple client types? Will one style of headshot suit your needs for every client type that you serve? It may be beneficial to consider a combination of one formal headshot and a more casual, relaxed option.
Overall, remember that headshots are not just photographs; they are your team's visual introduction to the world. By paying attention to background, wardrobe, and audience considerations, you're not just capturing faces but showcasing your brand's identity and professionalism.
If you’re ready to project a unified and professional image for your corporate team, let's discuss your headshot needs and get creative together! Check out www.catgphotography.com/home/teams to contact us today to schedule your session! 📸🌟
