Businesses in Moncton are switching to local music with the help of new company East Track Mind. Spotify playlists were curated and organized by province and genre making it easy to participate. The initiative includes a challenge asking the public to listen exclusively to East Coast Music for 3 weeks beginning November 16. The program will expand to include Atlantic Canada after the
initial campaign. The goal is to create momentum for East Coast Music, a neglected branch of the “support local” movement. With current reduction in shows and lack of travel, it’s a great time to increase home base support for musicians. “I’ve been involved in the local music industry as an ECMA photographer since 2012”, says owner Heidi-Lyn O’Connor. “The majority of people I speak to haven’t heard of any of our local musicians, even the JUNO winners. I’ve wanted to be a bridge between the public and our music, and now I’ve got a method to make that happen.”
Around 600 English and French bands (and counting) are included, all from NB, NS, PEI and Nfld/Lab. Six of the playlists are already streaming at Dolma Foods, The Starving Artist Gallery and Gifts, Timberlounge Moncton and FitRocks Moncton. We use her playlist all the time and we love it.” The playlists are also embedded on the website, www.easttrackmind.com. ETM sells T-shirts so people can show they support music and to help the project continue. To purchase, contact [email protected]. East Track Mind formed in 2020 and is run by Heidi-Lyn O’Connor. The goal of ETM is to increase support for our local musicians and give them a strong home base as a launching point for future success. By having East Coast music play in our local businesses we are increasing the amount of people that hear it and are familiar with it. Social media campaigns are also run to
