01/12/2026
One of the hardest parts about building a business as a mom is wondering if they’ll understand why you’re doing this.
Because let’s be honest… some days it feels like… why am I doing this at all?!
The best part for me was realizing they understand in their own way. Specifically around being present when it matters most to them.
Sharing my dreams with my kids is extremely humbling.
2025 came with its fair share of ups and downs. Some left me feeling pretty lonely, like I was navigating this journey in the dark, wondering if I was doing the right thing.
But Elaina always had this genuine curiosity about her. She notices patterns, emotions, and has such a kind soul, one where she truly wants to pour into others.
She was a beacon for me last year.
A shining light, if you will.
One that reminded me that “happiness can be found even in the darkest of places if only one remembers to turn on the light.” 🪄
Taking her to my office is such a blessing.
Watching her light up on our mother-daughter days... THIS is my why. This is why I keep showing up, even when it’s hard. Even when I’m tired. Even when I wonder if I’m crazy for doing this.
Because she’s watching. And I want her to see that dreams are worth chasing.
To the moms building businesses while navigating the messy middle…
When the uncertainty hits and you wonder if you should keep going, what (or who) brings you back? What’s your light in the dark? 💛
I’d love to hear your story. Drop it below or send me a DM.
Cara