12/30/2025
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When using AI and filters, where is that captured moment in portraits and headshots?
To give you an example, I had this happen in two lines of my work, Real estate/architectural, and headshot/portrait photography. I photography client referred me to one of his colleagues. This prospective client looked at a sample of my work and said, "these are great but they are too realistic".
I originally took this as a compliment. I captured the image as it was meant to be - no filters and definitely no DAMNED AI.
Keep in mind that when shooting real estate and architectural photography, the last thing you want to do is disappoint a prospective homebuyer - they want to see what there are buying - not a stylized blown-out image that is closer to bad wedding photography. You know the type of shots; over-saturated, fuzzy images that look like something from a fever dream.
Yet, prospective house buyers, upon viewing the house, comment to the agent that "this is exactly like the photos". Which why they may be physically showing up to view the house.
Let's stop there for a second. Your client is telling you something - realism and authenticity DOES MATTER! This is particularly true in architectural shooting where you truly have to showcase the space. Real estate photography, due to its short shelf life, has gotten caught up in applying more lipstick and mascara than necessarily needed. as in the case of the disappointed homebuyer due to the difference in photos and reality.
And now we see the push for the next big thing - AI. I want my AI to wash the dishes, do the laundry, and sweep out the corners, not take over my creativity. Free me from the BS that hinders creativity.
Photography requires light, technical skill, artistry . AI images requires none of this other than limited keyboarding skills. It is no more than an amalgam of ripped off images that are fed into a cloud.
For those who now say photographers are being replaced by AI, please remember, other professions and occupations are also at risk, such as realtors.
Photographic techniques come and go, so called experts die off. New technology is touted as the great game changer. AI is hyped more than it should be. As with any new tech, there is an exaggerated use of it. Eventually is either dies or gets toned down a bit.
I was never one to get caught up in photography's next big thing. AI seems to be it right now. I have always said if I had to resort to using filters or AI just to get business then I would gladly say thanks but not thanks. I'll stick to my own methods. If I'm not your cup of tea, I'm OK with that.
Realism and authenticity isn't a new trend. It has always been here. Long after the initial hype has died down and the next big thing has come and gone.
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Wayne