07/23/2026
I’m looking to tap into the collective wisdom of my instagram network.
This November, I’ll be moderating a panel at the Canadian Ultimate AGM in Victoria focused on one of the things that makes Ultimate unlike any other sport: Spirit of the Game.
Rather than talking only about Spirit on the field, we’re exploring a different question:
How can Spirit of the Game become one of our strongest marketing tools for attracting new players to Ultimate?
I’m looking to connect with people who play Ultimate and also have a background in marketing, branding, communications, advertising, or audience development. Whether you’re a professional marketer, agency creative, strategist, or someone who’s successfully promoted Ultimate in your local community, I’d love to hear your perspective.
If that sounds like you, or if you know someone who fits the bill, please leave a comment or send me a message. I’m hoping to gather a range of ideas and experiences that can help shape an engaging discussion and, ultimately, help grow our sport.
Thanks in advance, and please feel free to share this post within the Ultimate community.