Mast Creative

Mast Creative Story-first content + creative direction for brands
VIDEO | PHOTO | DESIGN

02/11/2026

Decades Don’t Lie explores how hunters stay connected to the land when they can’t always be there. Through firsthand stories and real encounters, the film reflects on observation, learning, and the long-term knowledge built by watching patterns unfold over time.

Produced by Mast Creative in collaboration with SPYPOINT.

A huge moment for SPYPOINT.This week marked the launch of their rebrand and a revolutionary new product at Shot Show, th...
01/23/2026

A huge moment for SPYPOINT.

This week marked the launch of their rebrand and a revolutionary new product at Shot Show, the result of a lot of thoughtful work behind the scenes.

We’re grateful to have been part of it, creating photography and video used throughout the booth and catalog. Always proud to support brands pushing the industry forward.

This one was a grind — and we’re proud of it 💪The MBLL campaign just took home:🏆 Video Advertising Over $20K🏆 Campaign...
11/11/2025

This one was a grind — and we’re proud of it 💪

The MBLL campaign just took home:
🏆 Video Advertising Over $20K
🏆 Campaign of the Year
🏆 Judges’ Favorite

We were the production partner on this one, and it pushed us in all the right ways. We filmed overnight in a convenience store, designed custom slurpee branding, and built an ice shack from scratch just to get the shot. It was the kind of project where every detail counted — and the whole team showed up ready.

Big thanks to for leading the campaign and bringing us in to help make it happen. And a huge thank-you to the full team who put in the time, energy, and care to pull this off — we couldn’t have done it without you.

Here’s a look back at a few moments from production

Client:
Agency:
Director:
DP/Stills:
1st A: .b.warkentin
Sound: .reimer
PA:

10/31/2025

Happy Halloween 🎃
A little detour from our usual projects — we put together this haunted bus video for a local attraction.

The FORCE SeriesProduct photography for SPYPOINT Trail Cameras
09/03/2025

The FORCE Series
Product photography for SPYPOINT Trail Cameras

The FLEX Series by Spypoint.We shot this series with a simple goal — make the cameras look as good on screen as they per...
08/12/2025

The FLEX Series by Spypoint.

We shot this series with a simple goal — make the cameras look as good on screen as they perform in the field. Clean design, rugged build, and plenty of detail for anyone who knows their gear.

The best photos don’t feel like photoshoots.For Spypoint, we focused on authentic, in-the-moment lifestyle shots that co...
07/31/2025

The best photos don’t feel like photoshoots.

For Spypoint, we focused on authentic, in-the-moment lifestyle shots that connect instantly. Shot outside the studio to keep things real and unpolished.

Swipe to see a few of our favorites.

📷: Ian Krahn

This isn’t something we do all the time, but seeing the branding and photography come together in print like this is som...
07/15/2025

This isn’t something we do all the time, but seeing the branding and photography come together in print like this is something special.

This catalog for Telson Optics was the final piece in a full brand build. The look, the photos, the voice; all working together to help them break into the premium outdoor space.

We’re proud of how it turned out and excited to share a few glimpses of our favorite spreads here.

If you want to check out the full project, you can see it here:
https://www.mastcreative.ca/telson

We’ve spent the last few years filming on dairy farms across Manitoba — early mornings, long drives, muddy boots, and lo...
06/17/2025

We’ve spent the last few years filming on dairy farms across Manitoba — early mornings, long drives, muddy boots, and lots of memorable moments.

Going through all our behind-the-scenes photos from the campaign it’s so hard to chose which ones to share - here are a couple that we thought highlighted the experience.

Our personal favourite: David and the kittens. Just one of those quiet, slightly humorous little moments that reminds us why we love doing this work.

Big thanks to and for bringing us in to tell these important stories.

After sharing the finished All from a Good Place anthem spot, we wanted to give a peek behind the scenes at what went in...
06/17/2025

After sharing the finished All from a Good Place anthem spot, we wanted to give a peek behind the scenes at what went into it.

Over the past three years, our team at Mast Creative has filmed across dozens of Manitoba dairy farms — capturing real people, real stories, and real moments. Early mornings, muddy boots, long drives… and lots of coffee.

We’ve loved getting to know so many amazing dairy farmers along the way, and it’s been a pleasure working with Dairy Farmers of Manitoba and the talented folks at Humanity Agency to bring this campaign to life.

Grateful to have played a small part in celebrating this place and the people who make it special.

06/10/2025

A story three years in the making.

We recently wrapped the most recent 60-second anthem commercial for Dairy Farmers of Manitoba — part of their ongoing All from a good place campaign.

The idea behind it was simple: tell a meaningful story using real footage we’ve collected over the past three years — dozens of farms, honest moments, and familiar places. We recorded a new voiceover with a Manitoba dairy farmer and combined it with footage we’ve captured on location for previous projects.

The result is a grounded, authentic tribute to the people and places that make this province what it is.

Huge thanks to and the team at Humanity Agency for trusting Mast Creative to help bring this together.

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