Sun Reel Media and Marketing

05/13/2026

It's ironic that sometimes you have to add all this extra equiptment to make something look "natural." Lighting a scene is about understanding how the layers of illumination translate to the cameras sensor (what the camera sees). The camera notices differences more than the eye - the relative temperature of light, the differences between light and dark areas, and how soft or hard the transitions between them are matter in particular.

For this project, I wanted a soft, cinematic feel that didn't feel "over-produced." Here’s the 3-light breakdown:
1️⃣ Key Light: 300W Bi-color through triple diffusion for that ultra-soft skin tone and minimal shadows. This is on the same side as the window in the frame and matched with the outdoor daylight temperature 2️⃣ Fill Light: 300W set to 10% just to lift the shadows and keep the image clean. This was the same temperature as the key light 3️⃣ Rim Light: An inflatable tube to create separation from the background. This was slightly warmer (4800k). It just adds a bit of warm pop on the edge of the subject's face and shoulder to help them pop against the cool background. We opted to keep the blinds closed so that we didn’t have to blast our lights all day to keep our subjects as bright as the outdoor background.

Simple, effective, and works every time. Do you prefer the look with only the key light? Or the full three point setup? Let me know below!

Thanks .vibrance for assisting with this one.

04/24/2026

Working ON your business is different than working FOR your business. Finding a balance between current projects and future growth is important.

I finally decided that it was time to take a step back and implement some of the changes and ideas that were stuck inside of my notebook.

These changes won't just make my life easier or my projects better, but they will give me the ability to grow and take on bigger, more challenging projects.

Follow along to see our journey in real time!

04/10/2026

What's with all the lights? Let me explain:

​For this recent shoot with the City of Red Deer, we could have easily coasted with a simple key light setup, but to get that high-end documentary feel, we pushed for a more intentional layering of light. Here was the process:

​By punching a softbox through extra diffusion, we created a wrap that felt natural but polished. Adding a fill and rim light enhanced the depth and made sure the shadows were clean. Motivating the light source, as if light was just coming from the window, ensures the scene looks natural and not artificially lit. By lowering the curtains, we created strips of light to act as leading lines, drawing the eye to the subject. Finally, by adjusting the brightness off all sources so that the tree-line is visible through the windows, we provided extra context and depth without blowing out the background.

​The result? Professional depth that sets the story apart. Follow to see the results!

Thanks to .vibrance for assisting and capturing BTS.

02/06/2026

Local views. Global quality. Your brand deserves both.

01/31/2026

To me, vintage textures and warm tones remind me of a time when films were created with a level of intention and art direction that is harder to find in modern movies.

Learning from the past is just as important as embracing current innovations.

At Sun Reel, we make more than flashy videos -- we make media with emotional resonance.

12/31/2025

From the first frame to the final cut, this year has been an incredible journey of storytelling and creative boundary-pushing. We’ve traveled, we’ve collaborated, and we’ve captured moments that we won't soon forget.

To our clients, collaborators, and supporters: thank you for trusting our vision. Sun Reel doesn't shine without the incredible community behind us. ☀️

12/19/2025

Trend following can be a valid part of your strategy, just make sure it's not the whole strategy.

Making original creative peices can feel risky. You are blazing your own trail and there are a lot of unknowns. However, when you make original videos that your audience actually likes, people notice and attribute the idea and ex*****on to your brand instead of the trend.

Leave a lasting impression. Be original.

12/16/2025

12/14/2025

I'm really happy with how this one turned out! Helping open their doors in style th is week has been a lot of fun.

12/01/2025

Genuinely enjoying the process 🎬 I have been having a lot of fun shooting lately.

11/29/2025

Need help highlighting a unique services or product? Sun Reel has you covered!

Don't feel awkward, feel empowered. Make media that makes your business stand out with your strategic creative partner.