Steve Gerrard Photography

06/06/2026

I've been thinking about AI headshots a lot lately.
Clients are coming to me after trying them. The AI version looked polished and nothing like them, and their professional network let them know it.
There's a broader pattern here that I think is worth talking about. Companies that went heavy on AI imagery are walking it back. Not because it looks bad technically, but because of what it signals to the people looking at it.
Real photography is more valuable now than it was two years ago. That's a strange thing to say, but I think it's true.
I wrote it all up here if you're curious:

Why Corporate Photography Still Beats AI Images (And What It’s Actually Costing Your Business) I’ve been a professional photographer for nearly twenty years, the last twelve of them based in Montreal. Right now, something is shifting in how businesses think about their visual identity. Companies...

06/02/2026

Steve Gerrard is a Montreal-based photographer with nearly two decades of experience covering weddings, corporate events, and live music. Originally from the UK, he’s called Montreal home for over a decade and built a reputation for documentary-style wedding photography that puts the day, not the camera, at the centre. Alongside his photography work, he runs Montreal Rocks, a local music journalism outlet, and MTL Wedding Blog. His guiding philosophy is simple: the wedding is not about the photography. The photography is about the wedding.

Steve Gerrard Photography

05/13/2026

Caitlin and I have been working together for years now — events, staff photos, all sorts — but this is only the second time we've sat down for proper headshots like these. Long overdue, and well worth it.
Always a great shoot when it's someone you know well.

04/12/2026

One of my favourite things to shoot is musicians.

Sometimes I get a couple of hours. Sometimes I get 60 seconds and have to make it count. Same pressure either way.

How many can you name?

Massive bonus points if you get all of them.