04/30/2026
🫙 I don't often brag but this is a big one! So proud to share the recent campaign I shot for with . I'm honoured to play a role in bringing this creative vision to life. Bringing order to the chaos of ads in by organizing well-known brands in IKEA containers.
🫙 To some it may seem really simple to photograph snacks in glass jars on white, but product photographers know how challenging this can be. This project wasn't about taking a pretty picture; it was about precision, and so many people
on the production side had to come together to make this happen. My team was more than I could have dreamed.
🫙 They dusted individual cereal pieces, painstakingly removed labels and polished glass, assembled 6ft frames, held bounce cards at back-breaking angles, organized ridiculous numbers of files, photoshopped on-the-fly, loaded and unloaded vehicles, captured BTS content, did multiple rounds of post revisions, bought celebratory donuts and champagne, and so so much more. I can't thank them all enough.
Client: IKEA Canada
Agency: Rethink
Producer: Sheila McElray
First Asst: Scott Ramsay
Digi Tech: Mark Luciani
Food Stylist: Zoe Rousseau
Stylist Assist: Diana Topley
Retouching: Kevin Luc
Production Intern: Denise Hua
Studio & Equipment: Album
If you see one of the billboards in the wild, snap a pic and tag me!
