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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Arc + Crown Media

Name: Arc + Crown Media
Address: 11 Tynevale Drive, Toronto, ON, M9R2B3, CA
Telephone: +14164519573

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Arc + Crown Media

Arc + Crown Media is interested in solving marketing challenges with video. That is why video can be such a powerful medium.

Whether to convert a prospect on your website, to entice visitors to your next event, or to communicate information to your viewers, Arc + Crown Media is your guide to great video. With video marketing being recognized as a way to improve user engagement, generate brand awareness, and aid in search engine optimization, it is no wonder why companies large and small understand the importance of vide

o in their marketing strategy. What is clear is that people don't buy into a brand; they buy into the emotion that that brand makes them feel. At Arc + Crown Media we look for innovative ways to tell compelling stories through film.

05/05/2026

I attended IABC/Toronto's Communicator of the Year event last week, and had an opportunity to get photographed by the wonderful Hollinrake. With limited space and unruly talent, she was still able to capture my good side :)

02/27/2026

Fun but challenging shoot for an AI product to help police forces respond to non-emergencies.

As we were filming both sides of a conversation that needed to flow, and the on-screen AI product needed to be edited in in post, there was a lot of coordination and considerations.

But our small but mighty team got it done!

02/02/2026

It's one of the first things people ask me when they're on-camera:
"what do I do with my hands?"

My answer is usually this:

If you already talk with your hands great, don't fight it, but use them as it feels natural to you.

If you don’t, that’s okay too. Instead of locking up your body, focus on loosening up and being intentional about when your hands can help underline a point or guide the message.

Even for someone like me who naturally uses my hands, I’m still thinking about WHEN and HOW they show up in frame to reinforce what I’m saying.

Those small, almost subconscious movements help viewers perceive you as more confident, more comfortable, and ultimately more trustworthy on camera.

Do you tend to freeze up on camera, or do your hands take on a life of their own?

05/29/2023

We know that the details matter. That's why we go above and beyond to ensure our clients look and sound their best for their moment on camera. But don't just take our word for it, check out what one of our satisfied clients had to say!

05/24/2023

Creating Powerful Advocacy Videos for Diabetes Canada

We always feel great when we work on projects that make a positive impact on the world.

Recently, we had the pleasure of collaborating with Diabetes Canada. We were tasked with creating a series of animated videos to help new volunteers learn how to be powerful advocates.

Creative Direction & Storyboard

The first step in any animated video project is the creative direction or design stage. This is where we work with the client to align on the stylistic approach, colour scheme, and type of characters to be used. For this project, Diabetes Canada provided a reference video that they liked the style of, which helped us decide to use realistic-looking characters with clean backgrounds, oversized icons, and fun graphic shapes.

Once the creative direction was approved, we moved on to storyboarding. We started by laying out all of the narration and describing what we envisioned for the visuals. We then passed the document to our graphic designer, who brought the vision to life with reference graphics.

After minor adjustments to the first draft of the storyboard, we were able to move into animation. Our talented animator brought the graphics to life.

Multi-language Services for Video
By offering videos in different languages, companies can connect with non-English speaking audiences and communicate their message more effectively. This can also demonstrate a company's commitment to diversity and inclusion, enhancing its reputation and building stronger customer relationships.

For this project, we created English and French Canadian versions and adjusted on-screen text and logos to French to completely transform the video for native French speakers.

Check out the final videos here:
https://www.diabetes.ca/advocacy---policies/advocate-for-diabetes-canada

05/22/2023

We take pride in providing our clients with the best possible experience. From the moment you approach us, we are always ready to help you in any way we can. Our team is not just focused on the actual production, but we also go the extra mile to answer any questions you may have. We offer consulting services and always strive to provide a wealth of knowledge to our network. But don't just take our word for it. Check out what our client had to say about us!

05/19/2023

Hey! Are you someone who wants to create engaging video content but feels uncomfortable being on camera? We totally get it.

So many new tools are out there to help content creators and those wanting to level up their business with video. One of these tools is Synthesia, an AI-powered video generation platform that lets you create high-quality videos with customizable avatars and voiceovers. It could be the perfect solution for those who want to produce video content without appearing on camera. Our team is always researching and testing new tools that can simplify workflows while maintaining professional quality.

Do you think AI avatars will become the new normal for a specific type of video, or is it just a passing trend? We're curious to hear your thoughts!

synthesia.io

05/17/2023

Unlock the Full Potential of Your Video Content: 3 Proven Strategies to Maximize Video Usage

Are you looking to get the most out of your video content? Check out these 3 powerful ways to maximize video usage and take your digital content to the next level:

1. Recycle pre-existing assets to create new video tools. Don't let your existing digital content go to waste. We can help you find creative ways to repurpose it across various platforms and communication channels.

2. Design videos for multi-purpose. It's not just about creating public-facing marketing content. We can also help you design company culture and communication videos that cater to your internal members.

3. Thrive in virtually any content platform. We understand the importance of delivering the right video files for your intended distribution platform, whether it's your website, blog, YouTube, presentation, or mobile devices.

We're here to help you make the most of your video content and take your digital strategy to new heights. Stay ahead of the game and maximize your impact with our expert tips and strategies.

05/15/2023

Looking for innovative solutions for healthcare and training?

Using video for healthcare and training content can significantly impact information retention and enhance the learning experience, making it easier for healthcare providers, patients, professionals, and students to share knowledge.

Our company specializes in creating high-quality video content that engages and educates your target audience, whether that be medical professionals, patients, or students. Our expert team works with you to create customized training programs, educational videos, and live-streamed events to reach your target audience effectively.

With our skilled producers, videographers, and editors, you can tap into the full potential of video to achieve your healthcare and training goals.

Visit our updated website to discover how we can help you leverage the power of video to improve your healthcare and training content.

https://www.arcandcrown.com/learning-training-solutions

05/12/2023

Creative Tool Tip of the Day!

As a seasoned creative professionals, we are always on the lookout for new tools to elevate our work. coolors.co - is a fantastic resource for anyone looking to create the foundation of a perfect palette for your brand. This website is truly a game-changer when it comes to generating custom color schemes. With just a few clicks, you can create a palette that perfectly captures the essence of your project or brand, and even customize it to fit your exact needs. Coolors.co is intuitive, user-friendly, and offers a range of collaboration tools so you can work with others to create the perfect look. Whether you're a designer, artist, or simply someone who appreciates good aesthetics, coolors.co is an excellent resource that I recommend checking out.

https://coolors.co/?ref=6452b098ede5f6000b4988b2

Address

11 Tynevale Drive
Toronto, ON
M9R2B3

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+14164519573

Website

http://arcandcrown.com/

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