IndigoOne

14/04/2023

As part of the latest research consultancy I have conducted, I have decided to share some of the most important findings from this commissioned work as Easter eggs every Friday. I hope they prove to be useful to our worldwide exhibition community

As a seasoned expert with over 25 years of experience in international exhibitions, let me spill the beans on the top 3 secrets to nailing the conceptualization and design of a national pavilion for the upcoming Osaka Expo 2025. ‍

These gems are based on the latest 3 World Expos: , , and . Oh, and to make it more exciting, I'll also share the 3 common blunders to avoid. So, grab your popcorn and let's dive in!

Unleash the Storyteller Within: A national pavilion is not just about showcasing a country's achievements, but also about telling a captivating story. Take the Luxembourg Pavilion at , for example. They masterfully crafted a narrative that highlighted their country's rich history, cultural heritage, and innovative spirit. The result? A pavilion that left visitors mesmerized and longing to learn more.

Geek Out with Technology: Embrace your inner techie and infuse your pavilion with the latest gadgets and gizmos. Take a cue from the Japan Pavilion at , where cutting-edge technology was seamlessly integrated into the design. From mind-blowing robotics to mind-bending virtual reality experiences, they wowed visitors with an unforgettable journey into the future.

Sustainability is the New Cool: Showcasing a commitment to sustainability is a must in today's world. Take a leaf out of Austria's book at , where their pavilion boasted eco-friendly materials, renewable energy sources, and sustainable practices. Not only did it align with the expo's sustainability theme, but it also left a positive impression on visitors, showing that Austria walks the talk when it comes to environmental consciousness.

Next friday we will talk about, for blunders to avoid ...

12/05/2022

More than a religion, an spiritual life

More than dogmas, principles and values

More than critique others believes, look inside and light your soul

05/05/2022

“.Tibetan Musician“

Travel Photography Series:
Dubai UAE









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30/04/2022

“To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other and to feel. That is the purpose of life.“

Travel Photography Series:
Dubai UAE
Al Souq Al Kabeer








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addicts
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24/11/2021

I'm honored to share with you, that I have been invited to join the judges group for The Exhibitor Magazine’s Expo Dubai 2020 Awards,

The competition will recognize the most exceptional pavilions at the world Expo in Dubai.

https://www.exhibitoronline.com/Awards/Expo/

https://virtualexpodubai.com/

Meet the Awards judges: www.exhibitoronline.com/Awards/Expo/

JAVIER CARDONA, director, IndigoOne, Bogota, Colombia:

Javier Cardona is an industrial designer with more than 25 years of experience leading Latin American companies in the conference, exhibition, and live marketing industries with a focus on strategic thinking. He specializes in professional international exhibitions and event marketing, production, design, and architectural solutions.

Some of his most exciting projects have been developed for the World Petroleum Congress in Qatar, South Africa, Spain, and Russia. At Exposistemas Peru, Cardona successfully modernized a 40-year-old pioneering Latin American exhibition company, completely restructuring the organization, rebranding it, and repositioning it in international markets (ultimately growing their sales and profits by 23 percent since coming on board).

Cardona’s greatest achievements at InterExpo Colombia were successfully winning and maintaining the top three Colombian customers for international projects (Ecopetrol, ANH National Hydrocarbon Agency, and Juan Valdez in association with the National Federation of Coffee Makers), with an average annual growth rate of 18 percent. He ultimately grew the company’s portfolio of clients to be the largest in the Andean region and certified the company’s commercial and design processes under ISO 9001 standards, making it the first company in Latin America to do so.

Cardona was also the producer of the Stakeholders’ General Assembly for Ecopetrol Colombia, the largest private-sector event in South America, from 2008 to 2015.

Expo 2020 Dubai

16/06/2017

DESIGN CENTRICITY AND THE OLD NOTION OF DESIGN PERFECTION

Design isn´t just about beauty, it`s about market relevance and meaningful results. Using design as the foundation upon which to move your business forward is a powerful strategy.

The notion of making something perfect, as classical designers want to achieve, is a thing of the past. Honest, human-like, and approachable design is the new buzz.

Warby Parker, Uber, Medium, Puma, MVMT, Everlane, MailChimp, Google, Apple, and Airbnb. Although the businesses are extremely varied in size, industry, and focus, they all have one thing in common: extreme design centricity. Nine of the top 25 VC-funded startups in the past year have designer co-founders, up from five the prior year.

The key to today's top designs: HIDING COMPLEXITY BEHIND A SIMPLE DOOR.

DIVE IN and get to know us! www.indigoonelat.com
▇ IndigoOne.

07/06/2017

Today we celebrate GLOBAL EXHIBITIONS DAY!!!!

Global Exhibitions Day is an invitation for everyone to celebrate the outstanding value of the Exhibition Industry and to share that with one single and cohesive voice. Thanks to the material developed by UFI and its GED partners, it is easy to participate.

Take a look at this PDF file to see how you can contribute!

http://www.ufi.org/wp-content/uploads/2017/06/GED17-Global-Activities_7June.pdf

DIVE IN and get to know us! www.indigoonelat.com
▇ IndigoOne.

17/05/2017

Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

Jungian archetypes have been adopted and examined by all sorts of groups. New Age spiritualists. and branding experts: Is your brand innocent, implying simplicity, is it the hero, promising triumph, or is your brand the regular guy, with the belonging promise.

See all of the 12 archetypes in this link and share with us your personal identity!

http://www.sparkol.com/engage/the-12-brand-archetypes-all-successful-businesses-are-built-on/

DIVE IN and get to know us! www.indigoonelat.com

▇ IndigoOne.

10/05/2017

Holograms are taking over advertisng! Tech Insider show us in this awesome video on how holograms may be the future trend for displaying your products in a totally new and creative way!

▇ IndigoOne.

05/05/2017

TIPS ON HOW TO MAKE YOUR SMALL BOOTH BIG IN IMPACT!

When it comes to the success of your booth, size isn´t really the main important thing. Focus on:

1. Using Creative materials for your walls: How about a big black chalkboard wall that invites users to draw on it? Think outside the box, no matter what the size is: Post-it graphic walls, cardboard, or other commonly uses materials can be the turn key to have all eyes on you.
2. Guerrilla Marketing Strategies: What about drawing attention outside of your limited physical area? Guerrilla Marketing tactics can be the way for you to get the attention you need.
3. Extend your reach: Everybody likes giveaways. Try to focus in promotional giveaways that can easily showcase your brand like bracelets, big stickers, or wearables.
4. Interaction, Interaction, INTERACTION: Not all brands are easy to display, you should try to find a way to create booth traffic, allowing visitors to interact with your products or services. Not only will you generate interest, but you will be creating a better understanding of what you are about.

DIVE IN and get to know us! www.indigoonelat.com
▇ IndigoOne.

18/04/2017

The hidden soul of materials.

Unexpected and winner designs usually come from the idea of noticing the true soul behind a material and not following rules.

The New York-based firm for Interni Magazine´s Material Immaterial exhibition designed a Wave/Cave installation as part of this year`s Milan Design Week. Made up completely of terracota blocks, the installation provided visitors of a calm and beautiful designed space.

What other materials do you think should have a different voice?

DIVE IN and get to know us! www.indigoonelat.com

▇ IndigoOne.