23/06/2026
Built to fly.
Earlier this year, we had the opportunity to work on the launch campaign for the new . It was especially exciting for us, as we were also involved in the launch of its previous generation.
As soon as we knew we would be working with Simon Andreassen , we built a concept around the competitive DNA and mindset of those driven to stay ahead of the game.
Once again, a huge thank you to Orbea Orbea MTB for their trust and to for sharing some of his great race footage with us.
You can watch the full video in our stories.
