23/01/2024
Architects, Developers, and Office Fit Out Companies all need to leverage video as a means of selling existing projects and attracting new ones.
Experiencing the space itself is important for the clients. With video, you can guide potential clients through the space, pointing out key design details and sharing the feeling of being there using sound. Photos are good too, but they're just not as effective, and the numbers confirm it.
The numbers:
'According to HubSpot, including a video on a landing page can increase conversions by 80% or more. Product videos, in particular, have been shown to increase the likelihood of purchase by 144%.'
'A report by Forrester Research suggests that a webpage with a video is 53 times more likely to rank on the first page of Google search results.'
'Social Media Today reports that videos on LinkedIn are shared 20 times more often than other types of content.'
Being seen:
With recent advancements in online advertising, you can now effectively place your space in front of an audience actively looking for what you are selling. This new form of advertisement has accounted for about 70% of our video product sales in the last 12 months.
And finally, competition. You're probably not the only business in your area doing what you do, and after reading the above, you are now aware of the advantages of video leverage or the disadvantages of not utilizing it while the competition do.
Drop us a message to find out more about how we can help.
Video showing clips of Shoreline Crescent:
https://shorelinefolkestone.co.uk