15/09/2026
There is no branding-photo police.
Nobody is coming round because your LinkedIn headshot has just celebrated its second birthday. 😂
If it still looks like you, still fits your brand and still does the job you need it to do?
Use it.
But if your business has changed and your image library hasn't kept up, that's different.
New services. New products. New premises. Different seasons. Different customers. Different things you need to talk about.
That's when photographs can become outdated even though there's absolutely nothing wrong with them.
Your branding photos don't expire on a date. They expire when they stop representing your business.