31/12/2024
I believe in New Year's Resolutions. I know it's easy to be cynical but sometimes, you need a prompt to pause and ask yourself "where am I, and where do I want to be?"
Checking in is important, and New Year is as good a time as any.
I've done some really cool work in 2024. I'm very happy and proud of the imagery and the art I've created, and I'm lucky to have met, worked with, and reconnected with as many cool, creative and passionate friends as I have done.
However, compared to previous years - even the Pandemic years - I've done less work than ever before. True, I've had a lot of Big Life Stuff going on this year, but I think that's only a part of it. I needed a break, a reset. I've had enough time away from the camera now to be introspective, and I've realised some things.
Being a photographer in 2025 can't mean just taking cool photos. Let's be honest, AI can do that better than me, faster and with a lot less coffee to fuel it. As a geek and a computer nerd, AI blows me away.
So photographers working as as Content Creators just doesn't work any more. But I hated the term 'Content' anyway. It trivialises the effort and the work and the passion that goes into creating art, imagery, video, music, outfits etc for this platform. 'Content' that's just there to fill the endless void of the Internet.
I knew a year ago I can't race the Algorithm. I can't produce enough Content to fill that black hole. But now I know that *nothing* human can keep up with it. And honestly, I'm becoming fine with that.
I've spent more time logged off this year than I have since Instagram was invented, and I've enjoyed it. That feeling of human reconnection is wonderful, and it's only become clear to me since I started to fail to keep up with the Machines.
I keep calling it 'meaningful' but I could quite easily call it 'human' photography. It's slower, more thoughtful, intentional. It promotes connection, depth, understanding, passion and soul. It's a 'less is more' approach that The Algorithm will never understand.
If AI-enabled internet is many, shallow things, then I'm aiming for fewer, deeper ones.
In short, it's all about connecting with real, human people.
Like you.