And then she clicked

And then she clicked Creative & joyful family & newborn photography that won’t make you cringe.
📍Bracknell, London, UK
🏆13 years in business. www.andthensheclicked.com

This morning, I watched our eldest collect his GCSE exam results (he was happy with his results). But the last few weeks...
20/08/2026

This morning, I watched our eldest collect his GCSE exam results (he was happy with his results). But the last few weeks , I found myself searching for signs that he was worried, struggling, or anxious. All the feels that I remembered having at his age. But they weren’t there, or at least not in the way I expected. He was properly calm & not pretending basically horizontal. 

It caught me totally off guard, because it held a mirror up to how much weight I clearly carry from my own teenage years when good grades used to feel like they decided my whole life.

It was unnerving watching him care so lightly about something I assumed he should be worried about. 

Let’s be honest 👀 I was clearly projecting! But after I got out of my own head I just felt an immense sense of pride. I honestly wish I’d had half his wisdom at 15. 😅


Back then I was full of angst, apathy, & secretly worrying about impressing my friends and family with a proper career aspirations. Sometimes, not necessarily consciously, I still feel like I need to prove myself to myself. To my husband, my parents, my old teachers.

Silly I know. 

But not a year that passes where I don’t hear a little voice creep in before I open bookings for a photoshoot pre-sale, for my retreats and workshops.

What if this is the year no one books? What if I don’t sell out? What if this is the year where people catch me out. Yet every single year I smash the last years sales, sell out the next retreat I’ve dreamed up & continue creating, providing, growing.

And what I genuinely love is how much I have to keep constantly adapting, Nothing stay stays still for long, & neither do I. It’s exhilarating, & if I’m honest like fun a puzzle I get a kick our of having to keep figuring out, year after year. I love the challenge of it.
And I’m thankful.

Thankful for every one of you who shares my posts, talks about me in rooms I am not in, trusts me with their children, comes to me for guidance. And I’m thankful for my son for reminding me what quiet confidence actually looks like (& to randomly dance in public more often)

So that’s me today a little wiser, a little more content & endlessly grateful you’re all still here.

All the food. Accommodation if you need it. Gorgeous country home. Styled family shoots full of movement and joy. Practi...
08/08/2026

All the food. Accommodation if you need it. Gorgeous country home. Styled family shoots full of movement and joy. Practical business work, strategy chats, editing sessions.

There’s too much to fit into a caption. Go and see for yourself.

Genuinely the last couple of spots left. Surrey Hills. September 28th to October 1st. (daytime only ticket or residential)

👀 dates not work for you? Lets chat about mentoring…

Link in bio.

And so I arrived in their real life fairytale, to document another chapter of their story.Met them where they have their...
22/07/2026

And so I arrived in their real life fairytale, to document another chapter of their story.

Met them where they have their wheelbarrow rides, collect strawberries from their allotment, and apples from their orchard.

Watched as they played hide and seek around the rabbit holes, and tangled themselves up under the beautiful mass of roses that enveloped the walled garden.

The cows gazed on from afar, the sun dipped behind the house, and everything felt golden.

This fairytale is not imagined. Just home to them.

💫If these feel like the kind of memories you want your children to hold onto, let’s make it happen. Get in touch and we’ll start planning your family photosession. 🤍✨

Met them where they have their wheelbarrow rides, collect strawberries from their allotment, and apples from their orchard.

Watched as they played hide and seek around the rabbit holes, and tangled themselves up under the beautiful mass of roses that enveloped the walled garden.

The cows gazed on from afar, the sun dipped behind the house, and everything felt golden.

Some fairytales aren’t imagined. This one just… is.

Every couple of years the same tired take does the rounds: that some photography is “less.” Less authentic, less worthy,...
16/07/2026

Every couple of years the same tired take does the rounds: that some photography is “less.” Less authentic, less worthy, less real and always said from a great height about someone else’s style or business model.

I’ve been doing this long enough to find it exhausting. Because strip away the noble words and here’s what it actually says: “I’m better than you.” And by contrast tells every family who chose differently that they settled for less.

It’s just unkind.

Studio or field. Film or digital. Fifteen minutes or three hours. It can all exist, it always has. 

McDonald’s still trades quite happily next to Nobu.

Me? I’d rather champion what I love, context, location, story rather than waste a breath running down the people who do it differently. There’s room for all of us. There always was.

So if you’d like a bit more of the balanced take and a bit less of the bitter one on your feed… you know where I am. 👋

👉🏻Honestly though, I want to know where you land do you think some styles are “less authentic,” or some business models “toxic”?


I’ll go first. Three things I used to do:
→ Worry about the exact focus balance on every image, more than whether it act...
13/07/2026

I’ll go first. Three things I used to do:

→ Worry about the exact focus balance on every image, more than whether it actually made you feel something.

→ Assume my pricing had to match how many years I‘d been shooting, or how much education I’d consumed.

→ Beat myself up for ”feeling behind.“


There‘s a real skill in being able to look back and admit what wasn’t working.

So go on… I wonder who‘s brave enough to share theirs. 👇

We spend so much time trying to create the photo we’ll be proud to show other people...that we forget to make space for ...
08/07/2026

We spend so much time trying to create the photo we’ll be proud to show other people...that we forget to make space for the photos we’ll one day need for ourselves.

The ones that won’t win the Christmas card vote.

The slightly overenthusiastic hugs your eldest gave your youngest. The way you could still carry them both on your hip at once. Where someone’s hair is sticking up, your youngest is refusing to walk.

Those are the photos you’ll reach for.
And the more you chase the *perfect* the more you edit out the things you’ll one day miss.

Photos don’t have to be just what everyone looked like.

They can be about the summer everyone stayed up too late because it was still 30 degrees at 8pm.

Where your little one wouldn’t stop running and falling over on the grass (on purpose) and your biggest one was curious about every flower they touched.

When your other half came along to support you (as it was easier than arguing) ended up being the biggest kid there and said ‘i get it now’ when he saw the his love bombing reflected back at him in the gallery.

That’s the power of context.

Strip the context away and all you’re left with is what you looked like once.

Keep the context, and you remember who you were.

How you loved.

Where life happened.

And why it was worth holding onto.

💫 If you’re ready to document a chapter instead of just taking a portrait, I’d love to help you tell that story.

💾 Save me for when you are ready and follow along if this resonated ✌🏻

The awkward thing about all this is that I’ve either done, considered or been tempted by almost every single one of thes...
05/06/2026

The awkward thing about all this is that I’ve either done, considered or been tempted by almost every single one of these at some point.🤫

But none of these decisions sound ridiculous when you’re making them.

They usually sound logical.

The pattern generally looks like this…. You absorb lots of advice from sensible people.

Then one day you realise you’re running a business that looks successful from the outside but feels strangely disconnected and a bit icky on the inside.

Buy the course. Build the wardrobe. Get the studio. Copy the content.Upgrade the branding. Repeat the poses. Follow the blueprint.

None of those things are automatically wrong as such but I just think photographers spend far too much time thinking…

“What are successful photographers doing?”

And not enough time asking…

“Does this actually make sense for me now and what effect will it have on my future business?”

👉🏻The longer I’m in this industry, the more I think discernment is the skill nobody talks about.

Knowing what to ignore. What not to copy. When to seek support. When to trust your gut.

And when to notice if someone else’s business model is incompatible with one you’re trying to build. What fits your life.👀

If you’re looking for regurgitated advice and another step-by-step blueprint, I’m probably not your person.

If you’re looking for somebody to help you think more critically about the photography industry, question accepted wisdom, make more self aware decisions without blindly following the crowd you’ll probably feel quite at home here.

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Northcott
Bracknell
RG127WS

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+447551008750

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