05/06/2026
The awkward thing about all this is that I’ve either done, considered or been tempted by almost every single one of these at some point.🤫
But none of these decisions sound ridiculous when you’re making them.
They usually sound logical.
The pattern generally looks like this…. You absorb lots of advice from sensible people.
Then one day you realise you’re running a business that looks successful from the outside but feels strangely disconnected and a bit icky on the inside.
Buy the course. Build the wardrobe. Get the studio. Copy the content.Upgrade the branding. Repeat the poses. Follow the blueprint.
None of those things are automatically wrong as such but I just think photographers spend far too much time thinking…
“What are successful photographers doing?”
And not enough time asking…
“Does this actually make sense for me now and what effect will it have on my future business?”
👉🏻The longer I’m in this industry, the more I think discernment is the skill nobody talks about.
Knowing what to ignore. What not to copy. When to seek support. When to trust your gut.
And when to notice if someone else’s business model is incompatible with one you’re trying to build. What fits your life.👀
If you’re looking for regurgitated advice and another step-by-step blueprint, I’m probably not your person.
If you’re looking for somebody to help you think more critically about the photography industry, question accepted wisdom, make more self aware decisions without blindly following the crowd you’ll probably feel quite at home here.
