12/11/2025
We were honoured to be invited by Blind Veterans UKto create the hero portraits for this year’s Remembrance campaign - Honour their service. Support their future.
The portraits feature Michael Wood (100) and Wayne Perry (62) - two veterans whose stories span decades of service and resilience.
Michael began his service in 1943, joining the RAF as a flight mechanic on Lancaster bombers during WWII. Wayne dedicated 18 years to the Royal Armoured Corps, serving in Germany, Cyprus and Northern Ireland.
Two lives shaped by military service, a generation apart, but united by their shared experience of sight loss.
Our approach was simple: using a black drape we created a clean, dark background to capture a proud and serious tone, while ensuring the comfort and dignity of our veteran subjects.
The campaign - which has featured on the charity’s website, direct mail campaign and digital channels - reminds us that remembrance is not only about looking back, but also looking forward, and supporting those who have served and are now living with sight loss.
➡️ Swipe for some of the portraits, behind the scenes on the shoot and how the images were used in the digital outdoor campaign.
