JaxMore Food and Drink Photography

JaxMore Food and Drink Photography Extraordinary Photography for Extraordinary Food and Drink

Award-winning photography that increases perceived value & purchase intent by 20-40%.

We make people hungry!

Last week we discovered that TWO of our photographs had been shortlisted in the Food & Drink category of the British Pho...
14/09/2026

Last week we discovered that TWO of our photographs had been shortlisted in the Food & Drink category of the British Photography Awards 2026.

We're so chuffed to have been shortlisted two years in a row! 😊

But this year we have a rather lovely problem.

Being shortlisted makes us eligible for the People’s Choice Award, and splitting our support between two photographs seemed like a spectacularly bad idea.

So we’ve chosen.

This is Radically Radish, and this is the one we’re backing.

Last year, you wonderful lot helped our Withers Gin photograph win the People’s Choice Award in the Commercial Product category. We genuinely didn’t expect it, and we were completely blown away when it happened.

Could we possibly do it again?

If you like our radishes, we’d absolutely love your vote. It takes a few seconds using this link.

https://www.britishphotographyawards.org/2026-shortlist/shortlist/food-drink/radically-radish/f39243df-e85d-4a66-8d4a-ccc71258437c

Team Radish is officially GO. 🌱😂

Christmas is noisy. Very noisy. 🎄For a few short weeks, every restaurant, hotel, pub and food brand is competing for att...
10/09/2026

Christmas is noisy. Very noisy. 🎄

For a few short weeks, every restaurant, hotel, pub and food brand is competing for attention with festive menus, party nights, special offers and Christmas products.

And everyone has mince pies.

That’s why our Christmas photography packages include a balance of Premium and Hero Images.

Premium photography gives you polished, versatile images for menus, websites, social media, emails and booking pages.

Hero Images go further. They tell a bigger story around the food, giving you those attention-grabbing images for campaigns, advertising and the moments where you really need people to stop scrolling.

You need that balance.

Because while a smartphone can certainly photograph a mince pie, at Christmas you’re competing with every other festive image your customers see.

And there are rather a lot of them. 🎄🎅✨

Our Christmas packages give you plenty of useful everyday content, alongside those big images that make people stop and look.

https://jaxmore.com/christmas-brochure.pdf

So, what does your food deserve?

A Hero Image isn’t simply the same photograph with more props, more lights and a bigger production. It starts with what ...
09/09/2026

A Hero Image isn’t simply the same photograph with more props, more lights and a bigger production. It starts with what you want someone to feel when they see it.

These are the same mince pies, photographed in two very different ways.

See our Christmas Packages here.

https://jaxmore.com/christmas-brochure.pdf

08/09/2026

We were going to photograph mince pies four ways, but then we realised we needed five. 😆 (And more mince pies, which is perhaps no surprise!)

We’ve done these comparisons before with pizza, lime cake and waffles, starting with a phone photograph and gradually adding the things that change how food looks.

This time, we wanted to show that a Hero Image isn’t a particular kind of picture.

And, because it’s Christmas, we had absolutely no intention of showing restraint. 🎄🤣

We had far too much fun making this one. Watch the video and tell us which of the five you’d choose.

(You can see our new Christmas packages here: https://lnkd.in/e9w-Mdar)

Look, there’s no getting away from it.Summer is pretty much done and the lovely weather has disappeared quicker than a c...
03/09/2026

Look, there’s no getting away from it.

Summer is pretty much done and the lovely weather has disappeared quicker than a chocolate cake in this house.

So, obviously, it’s Christmas. 🤣

Christmas parties are already booking. Promotional materials need designing and printing. Menus need planning. And what about Christmas cards?

Are you sending your best customers bespoke cards featuring your own fabulous festive food? Because if you’re not, I think you’re missing a trick.

We realise early September feels ridiculously early to mention Christmas. But if you need Christmas packaging on shelves in November, there’s a fair chance your festive photography happened months ago.

Which means some people think we're far too early, some think we're far too late so, mathematically speaking, that puts us exactly on time.

Merry Christmas. 🎄🤶

Scallops - perfectly served.Photographed for Cocina Restaurant at Casa Hotel
02/09/2026

Scallops - perfectly served.

Photographed for Cocina Restaurant at Casa Hotel

And suddenly, everything gets richer.We love this time of year for food photography.Summer food is beautiful, of course,...
01/09/2026

And suddenly, everything gets richer.

We love this time of year for food photography.

Summer food is beautiful, of course, but autumn gives us something different to play with.

Deeper colours. Richer sauces. Roasted vegetables. Beautiful seasonal ingredients. Darker backgrounds and dishes with a bit more drama to them.

And we’re just at the beginning.

Autumn menus are starting to appear, then we get Halloween, Bonfire Night and Christmas. Woo hoo!

Things food photographers say that would sound completely ridiculous in almost any other job!Part 1“Can you find me a be...
27/08/2026

Things food photographers say that would sound completely ridiculous in almost any other job!

Part 1

“Can you find me a better pea?”
"That basil leaf is too big."
“Don’t touch the gravy!”
"We need some oil on those carrots."
"Turn that tomato to camera. No - not that one."

🤣

It's National Waffle Day! 😊In truth, we hadn't realised that when we spent an hour photographing Birds Eye potato waffle...
24/08/2026

It's National Waffle Day! 😊

In truth, we hadn't realised that when we spent an hour photographing Birds Eye potato waffles last week, but it's a very happy coincidence!

We knew it was a bit ridiculous from the outset. We bought them because one person suggested we should photograph them. Just the one. That's all it took.

(We do love a challenge at JaxMore Food and Drink Photography!)

We've been looking at these two photographs for a couple of days now. It's amazing how much your brain invents for itself. You start making assumptions about the quality. About the price. Maybe even about how it'll taste.

That's exactly what happens when somebody's scrolling past a restaurant, café, pub or food brand online.

Nothing changed. It's the same waffles, the same beans and the same cheese.

The only thing that changed was the photograph.

You don't need better food. You need better food photography.

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Derby
DE735NT

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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