DCTR

DCTR We build belief. A creative studio crafting brands & visuals for an unbuilt world. Part of DCTR Group. Big brother to Doctor Photo.

Some ideas don’t sit quietly.This one set out to challenge what people think they know. To take something often overlook...
27/03/2026

Some ideas don’t sit quietly.

This one set out to challenge what people think they know. To take something often overlooked and give it a new voice, a new energy, a new point of view.

What it became was a campaign grounded in culture, shaped by creativity, and built to spark conversation. A finished piece that brings everything together and shows just how far a single idea can go.

A reframe of retirement living as something current, considered and full of character.

Because the way we see things only changes when something makes us look again.

🧓🏻🕺



Property Marketing / Property Development / Marketing / Creative Agency / Design Agency / Graphic Design / CGI / CGI Animation / 3D / Virtual / AI / AI Workflow

Some ideas deserve more than a screen.The campaign took shape as something physical. A broadsheet designed to land on de...
04/03/2026

Some ideas deserve more than a screen.

The campaign took shape as something physical. A broadsheet designed to land on desks, be unfolded, shared and talked about.

Part publication, part provocation. A format that borrowed from culture, fashion and editorial storytelling to challenge the way retirement living is seen.

Because changing perception rarely happens quietly. Sometimes it starts with a piece that demands to be picked up.

🫳🗞️



Property Marketing / Property Development / Marketing / Creative Agency / Design Agency / Graphic Design / CGI / CGI Animation / 3D / Virtual / AI / AI Workflow

The details that bring it all together.We designed a visual language that moves effortlessly across every application. F...
10/12/2025

The details that bring it all together.

We designed a visual language that moves effortlessly across every application.

From web and social to print and signage, every design element was built to feel bright, clear and full of character.

It’s a design that looks good, feels right and just makes sense. Because when every touchpoint tells the same story, belief builds naturally.

💻💡

     

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propertymarketing propertydevelopment marketing creativeagency designagency graphicdesign cgi cgianimation 3d virtual ai aiworkflow

Building the world behind the brand.For Keyzapp, we used 3D design to bring warmth, energy and a little bit of fun to pr...
04/12/2025

Building the world behind the brand.

For Keyzapp, we used 3D design to bring warmth, energy and a little bit of fun to proptech.

Characters, textures and motion helped turn something functional into something full of personality.

It’s proof that even the most technical brands can feel human when design and storytelling work together.

🎨🪄

     

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propertymarketing propertydevelopment marketing creativeagency designagency graphicdesign cgi cgianimation 3d virtual ai aiworkflow

Ten years in, Keyzapp had outgrown its startup roots.Our task was to create a brand that reflected the trusted, establis...
26/11/2025

Ten years in, Keyzapp had outgrown its startup roots.

Our task was to create a brand that reflected the trusted, established business they’d become, without losing the warmth that made them stand out.

The result? A visual identity that feels clear, confident and distinctly human.

A brand designed to make people feel at ease with their keys and their tech.

🔑 ✨

     

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The story of The Hollows doesn’t just live in the brand, it lives in how it’s told.
From the tactile pages of a brochure...
12/11/2025

The story of The Hollows doesn’t just live in the brand, it lives in how it’s told.

From the tactile pages of a brochure to the immersive KERB experience, every detail was designed to feel timeless, crafted and full of story.

Inspired by the landscapes and literature of Ashdown Forest, we created a design language that celebrates heritage and imagination in equal measure.

Rich textures, thoughtful layouts and delicate details all come together to create something that feels rooted, human and full of care.

A world built with craft and designed to be held, seen and believed.

🍂🪾

     

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Some stories are told through words, others through light, texture and detail.
For The Hollows by Wedgewood Homes, our C...
27/10/2025

Some stories are told through words, others through light, texture and detail.

For The Hollows by Wedgewood Homes, our CGIs bring the brand’s world to life.
Warm, natural light. Honest materials. A sense of calm and craftsmanship throughout.
Every frame designed to feel as thoughtful as the homes themselves.

     

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Some places hold stories before they’re even built - this one actually did.Inspired by Ashdown Forest, the home of Winni...
23/10/2025

Some places hold stories before they’re even built - this one actually did.

Inspired by Ashdown Forest, the home of Winnie the Pooh, The Hollows began with a story already in its soil.

For Wedgewood Homes, we shaped that spirit into a brand that feels timeless, tactile and rooted in imagination.

A brand that celebrates craft, care and the quiet wonder of place.

📗🌳

     

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“In the right light, at the right time, everything is extraordinary.” - Aaron Rose, filmmaker.Light changes everything.F...
15/10/2025

“In the right light, at the right time, everything is extraordinary.” - Aaron Rose, filmmaker.

Light changes everything.

For the team at Fairview New Homes, we created this CGI in both daylight and dusk, part of a series exploring how a shift in light alone can completely transform the mood of a home.

Same space. Different feeling.

Bright and open, or warm and cozy for those instant hygge vibes 🧦

Which one draws you in?

     

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We believe CGI isn’t just about showing; it’s about feeling what it could be like to live there. Every image here is fro...
18/09/2025

We believe CGI isn’t just about showing; it’s about feeling what it could be like to live there.

Every image here is from our recent work with Pye Homes, showcasing their beautiful Church Farm development in Radley.

All homes are built with quality, character and care, so you can focus on what matters in life.

We bottled it up in every detail: from a steaming mug of coffee left on the table, to a book resting beside reading glasses, we create spaces that feel lived-in.

Because an image is not always enough - but believing in it is.

     

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Buying a new home isn’t like buying anything else.
🚗 No test drive.👋 No neighbours to meet.🚪 No front door to try the ke...
18/08/2025

Buying a new home isn’t like buying anything else.

🚗 No test drive.
👋 No neighbours to meet.
🚪 No front door to try the key in.

All buyers really have… is belief. ✨

And that’s where we come in. We build belief in the unbuilt - through brand, strategy, digital, and CGI.

Because before the roads are laid, before the paint dries, before the postcode even exists - what really matters is the feeling buyers get when they imagine their future there.

That’s what we design. That’s what we deliver.



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Address

The Studio, Ground Floor, Station House, 1 Pembroke Broadway
Farnborough
GU153XD

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm

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