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Speaking at the LCC Breakfast Engagement event this morning on a topic that should be something at front of mind when us...
14/07/2026

Speaking at the LCC Breakfast Engagement event this morning on a topic that should be something at front of mind when using ai in your marketing.

AI can do that. But should it?

As AI becomes more capable, the commercial question isn’t what can save you time? It’s what creates better business outcomes?

This conversation wasn’t about whether AI is good or bad. It was about commercial decision-making. Where does AI genuinely improve efficiency, productivity and profitability, and where does replacing human thinking, strategy and creativity actually weaken your brand?

AI is an incredibly powerful business tool, but strategy, judgement and understanding your customers remain competitive advantages that can’t simply be outsourced to a prompt.

Thanks to everyone who joined the discussion this morning. Great to see lots of new faces.

09/07/2026

“Do the trend.”
Does the trend.
*“Not like that.” 😂

It’s funny how the exact same trend can get completely different reactions depending on who’s doing it.

Every generation has its own humour, references and way of communicating. What feels natural to one audience can feel completely different coming from another, even when the content is exactly the same.

That’s why trends don’t always translate across generations, and it’s also why marketing isn’t just about jumping on what’s popular. It’s about understanding who you’re talking to and delivering it in a way that feels authentic to them.

Safe to say… we’ll go back to leaving trends alone. 😂

AI can answer the enquiry.It can write the caption.It can build the landing page, send the follow-up, generate the image...
06/07/2026

AI can answer the enquiry.

It can write the caption.

It can build the landing page, send the follow-up, generate the image and create the campaign.

But before businesses hand more of their brand over to AI, there’s a better question to ask:

What does this feel like for the person on the other side?

Does it make the experience clearer, faster and more useful?

Or does it make the brand sound generic, distant and forgettable?

AI is powerful, but misusing AI is where businesses start to lose the very thing marketing is meant to build: trust.

Use it to improve the experience.

Not replace the thinking behind it.

07/05/2026

If you told 19 year old me that one day I’d be speaking on stages about marketing and helping businesses grow through social media… I probably would’ve laughed at you 😅

Especially when my main use for social media back then was uploading 147 blurry photos from a night out into a Facebook album called “nyts owt” 💀

Mad really.

But I think that’s why I find this industry so interesting.

We’ve gone from social media being somewhere we escaped to… to somewhere businesses are expected to build trust, visibility, communities and revenue.

Which is also why so many business owners feel overwhelmed by it.

There’s a lot of noise online.
A lot of pressure to constantly post.
And a lot of advice that forgets there are actual people behind the business trying to make smart decisions, not just go viral.

Very grateful to have been part of the speaker line-up at The Big Business Event 2026 yesterday 🤍

30/04/2026

Heading on the school run covered in prosecco 😅

Finalist for Female Entrepreneur of the Year 2026 with

29/04/2026

I’m posting all the time but feel like I’m getting nowhere… sound familiar?

I’ll be breaking it down at The Big Business Event 2026 next Wednesday 6th May.

Catch the Shouting in the Wrong Places workshop at 1:30pm.

Your Brand Lab and Shh! PR will also be exhibiting and able to support with all things Marketing & PR.

Grab your ticket: https://www.thebigbusinessevent.co.uk/event-details/the-big-business-event-2026

Something a bit unusual is coming. We’ve been working on a campaign that might just be the strangest thing either of us ...
29/04/2026

Something a bit unusual is coming.

We’ve been working on a campaign that might just be the strangest thing either of us has done professionally.

It involves animals.
It involves bad marketing decisions.
And it involves a truth a lot of businesses don’t want to hear.

Watch this space. 👀

Hannah & Amie-Leigh 🤍

13/04/2026

Stop leaving money on the table.

If you’re not tracking where your leads are actually coming from and which of those are turning into paying clients, you’re not making marketing decisions, you’re guessing and hoping it works out.

Views don’t pay invoices. Likes don’t grow your business. And no “hack” is going to fix a lack of clarity around what’s actually driving revenue.

The difference between businesses that stay stuck and those that scale is simple, they know what’s working, they double down on it, and they cut everything else without overthinking it.

Track your channels. Track your conversions. Track your revenue back to source.

Because data will do more for your business than any tip, trick or trend you see online.

07/04/2026

Leading with clarity is what makes fast decisions possible.

Not rushed decisions, just clear ones.

When there’s a clear understanding of what actually matters, what doesn’t, and where focus sits, there’s no need to overthink every option.

Decisions get made and things move forward.

Clarity removes the noise that slows everything down.

03/04/2026

The second you start telling everyone your “next big thing”,
you’ve basically opened the door for someone quicker (or with less overthinking) to go and run with it.

I’ve seen it happen so many times.
I’ve nearly done it myself.

Not everything needs announcing the minute you think of it. Some things need a bit of quiet while you actually get it off the ground.

Hold your own p**s.
Get it moving first… then you can talk about it like it was always the plan.

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