Brad D Cannon

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Brad D Cannon

🎥 I help Scottish businesses get clients w/ video
🚀 Founder | 50+ companies scaled
Follow me on Instagram

12/05/2026

Another happy customer 😎

Thanks Claire!

Love regularly working with the team at Citation, and couldn't recommend them enough if you're looking to host a luxury corporate event.

If you want a content system built to get you more clients consistently...

DM me the word VIDEO

✌️

22/04/2026

If nobody knows you exist, how can they hire your service?

Here's some shots from a shoot I did with .

They definitely know what they're doing and they do it well, so why not show it off?

If you run a service business and you want
➡️ more visibility on your brand,
➡️ more trust from current customers,
➡️ and more leads from new customers
..DM me the word VIDEO and lets talk.

16/04/2026

Stop performing. Just have a real conversation.

People trust honesty, not polish.

12/04/2026

Lanarkshire Service-Business Owners!

Stop blaming the algorithm.

Content isn’t the problem. Your strategy is.

Posting videos without a system behind them won’t bring you clients. It just keeps you busy.

The businesses actually growing right now are doing this differently:

✅ They use video to build trust at scale
✅ They run ads that bring in ready-to-buy enquiries
✅ They’ve turned Instagram into a predictable lead source

That’s how one campaign generated over £15,000.

Not luck. Not guessing. A system.

If you want leads coming in consistently…

Follow and DM “VIDEO”, and I’ll show you exactly how it works.

26/03/2026

Behind the scenes of a shoot with 🏥✨

A testimonial isn’t just someone saying nice things about your business.

When done properly, it should:

- answer objections
- build trust
- and make someone feel ready before they even enquire

That only happens when there’s intention behind every stage:

On the shoot.
Guiding the conversation so it actually means something

In the edit.
Cutting it in a way that keeps attention and builds belief

In the final video.
Delivering something that feels natural, but works like a sales tool

Get all three right, and it stops being “content”…
and starts being an asset for your business.

Special thanks to for being a star in this!

19/03/2026

Speaking to a camera can feel so bloody awkward when you first start making content for your business...

You hit record and suddenly forget how to talk like a normal person.

You start thinking about your voice, your face, what your hands are doing… all of it.

That’s pretty much where everyone starts.

A few things that actually help:

➡️ Talk to one person, not “an audience”
Pick a specific type of customer and speak like you’re explaining something to them across a table. It keeps you grounded and stops that weird “presenting” tone.

➡️ Keep it short and messy
Don’t try to nail a perfect take. Say what you need to say, even if you stumble a bit. Most of the time the first or second take feels the most natural anyway.

➡️ Know your message
Be clear on what you want someone to take away from the video and why you’re even making it in the first place. When you’ve got that, it’s a lot easier to just speak and not overthink it.

No one’s expecting you to be a presenter. They just want to understand what you do and whether they trust you.

Get past the awkward stage, and you’re already ahead of most people.

If you want consistent and seamless content for your business and you want to know the exact framework I use with my clients...

DM me the word VIDEO

🔥

17/03/2026

Save this and stop treating Instagram like a lottery.

Most service businesses post and pray. They wonder why the phone isn't ringing, or they assume social media "just doesn't work" for their industry.

The truth? You don't have a lead problem. You have a system problem. ⚙️

Top-tier businesses don't rely on luck; they rely on a repeatable framework that builds trust while they sleep.

🏆 The 4 pillars of a booked-out calendar:

1️⃣ Niche positioning

2️⃣ Trust-based content

3️⃣ Aggressive consistency

4️⃣ Targeted visibility

Miss one, and the engine stalls.

📲 DM me "VIDEO" and I’ll show you the exact system we use to turn Instagram into a lead-generating machine for service businesses. 🔥

11/03/2026

Most businesses don’t have a visibility problem.

They have a trust problem.

People can’t choose you if they don’t know what you do, how you do it, or what it’s like to work with you.

That’s where video changes things.

Here's a recent shoot with Ntek Litho - capturing content designed to show their expertise and give potential customers a real feel for the business.

Because good content should do three things:
✅ Show how you actually work
✅ Build trust before someone even enquires
✅ Help customers feel like they already know your business.

Most of the businesses I speak to have plenty of knowledge.

They just struggle to show it online.

And once you start doing that consistently, something interesting happens…

Customers start coming to you already convinced.

Follow me for more, DM me “VIDEO” 📩 and I’ll show you exactly how it works.

08/03/2026

Most businesses don’t have a marketing problem.

They have a consistency problem...
And yes, I’m including myself in that.

> I make content for a living.
> I build video strategies for other companies.
> I preach consistency.

Yet I’ve had weeks where my own content just… didn’t happen.
Not because I don’t believe in it.

But because delivery always feels more urgent than visibility.

Client deadline? Urgent.
Editing tweak? Urgent.
New enquiry? Urgent.
Posting for your own brand? “I’ll do it tomorrow.”

Sound familiar?

If your marketing only happens when you “have time”, it’s not a strategy.
It’s a hobby.

But what if it didn’t rely on you 'having time'?
What if your marketing was always running in the background…

Imagine this.

You’re out on-site.
In meetings.
Serving clients.

And your content is...
> Explaining what you do.
> Building trust.
> Answering objections.
> Starting conversations.

Your very own 24-7 salesperson going door-to-door.
Or rather - phone-to-phone.

Instead of thinking, “I need to post a video this week”…
What if you had peace of mind knowing it’s handled?

That’s the shift.

From reactive marketing…
To something that works in the background for you, while you get on with the real work.

Because visibility shouldn’t feel like another job.
It should feel like leverage.

DM me the word VIDEO if you want to dominate your local market.

✌

04/03/2026

When someone else says it, it just hits different.

Here’s Fletch from talking about what it’s been like working together and what it’s done for his business.

Awesome dude. Give him a follow if you want relaxed documentary style photography for the big day 📸

If you know your online presence isn’t quite matching the level of your work… let’s sort that.

DM the word 'VIDEO' to see how you can get results too.

Address

Hamilton

Website

http://www.braddcannon.com/, https://www.goenstudios.com/

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