WHAT associates

WHAT associates Creative Agency, Ipswich Suffolk

We help businesses, both big and small, across a multitude of sect

We’re very pleased to support ,  and Ipswich Central with the design of their Five-Year Business Plan ahead of the BID b...
04/06/2026

We’re very pleased to support , and Ipswich Central with the design of their Five-Year Business Plan ahead of the BID ballot. Clear messaging, bold typography, typographic map and a bright, confident palette (you won’t miss it!) combine to communicate their focused vision for the future. Thanks to Chris Cook and for a beautiful print finish.

Last year, we were approached by the Estates team at the University of Suffolk to explore signage options for the Waterf...
01/06/2026

Last year, we were approached by the Estates team at the University of Suffolk to explore signage options for the Waterfront Building in Ipswich. We began with site visits, concept development and design studies, considering visibility, scale, materials and the unique challenges of the waterfront location.

Our initial proposals included large-scale illuminated lettering mounted on the rooftop, visible from Stoke Bridge and reflected across the marina, as well as a facade-mounted alternative. As the project developed, it moved into the hands of the specialist teams responsible for surveys, structural engineering, architecture, fabrication and installation. Given the scale, safety requirements and technical considerations involved, this next phase required expertise beyond the initial concept stage. It’s fantastic to see the completed result.

I still think the original rooftop concept would have been incredible. Seeing those illuminated letters on the skyline would have created a real landmark. But that’s why we have structural engineers and health & safety experts to keep us creative types in check 😉

Congratulations to everyone involved, particularly , , Barnes Construction, Superstructures, Concertus Design and Property Consultants Limited and the wider project team, for delivering this project. A massive group effort.

After 18 months of looking for a new studio, we’re in! Slowly getting pictures up, furniture in and getting to know the ...
22/05/2026

After 18 months of looking for a new studio, we’re in! Slowly getting pictures up, furniture in and getting to know the neighbours.

Early morning press pass with Chris Cook at  💙 Ping!
18/05/2026

Early morning press pass with Chris Cook at 💙 Ping!

Sometime over the weekend, a few overly excited “souvenir hunters” helped themselves to 35m of banners attached to the D...
07/05/2026

Sometime over the weekend, a few overly excited “souvenir hunters” helped themselves to 35m of banners attached to the Debenhams fencing.

If you know their whereabouts, please get in touch…

Or at the very least, share photos of how they’re being repurposed 👀

Tag us using
Anonymous returns accepted.



 
 
 
 
 


Result! 💙💙💙
02/05/2026

Result! 💙💙💙

What a day it has been. A massive thank you to everyone who pitched in to make this happen! This photo of  sums it up!  ...
01/05/2026

What a day it has been. A massive thank you to everyone who pitched in to make this happen!
This photo of sums it up!

.for.you & all the businesses in Ipswich who’ve gone for it!

Briefed Monday. Live Friday. That’s a sprint! Proud to launch “Town Behind The Team” with  &  a campaign about showing t...
29/04/2026

Briefed Monday. Live Friday. That’s a sprint!

Proud to launch “Town Behind The Team” with & a campaign about showing the strength of support across Ipswich and making sure the team can see the town’s behind them.

Huge thanks to everyone who’s helping to make this happen at speed. Special mention to and Chris for backing the idea from the start, Louise’s artwork is central to the campaign, with the full series of player portraits being exhibited across shop windows, businesses and hanging banners from the Town Hall.

Now… all eyes on Saturday. COYB!



Cheers to all the great bar staff and pubs in ipswich 💙  Pubs across the UK are under pressure. Sip’Swich is a brilliant...
27/03/2026

Cheers to all the great bar staff and pubs in ipswich 💙 Pubs across the UK are under pressure. Sip’Swich is a brilliant way to show up and support them.

We’ve lived in Ipswich for 14 years and there are pubs on these trails we’ve never even been in. Creatures of habit. That’s the point. Start with what you love… discover more. Ipswich has a cracking pub and bar scene, most of us just haven’t seen enough of it.

We’ve loved working on Sip’Swich 2026 (26 March–30 April), our first project with and Ipswich Central (BID), a business-led partnership funded by local businesses for the benefit of the town.

Our role has been to work on the brand and experience, design the trails and push for a digital-first approach to keep things simple and more sustainable. Users scan QR codes at venues to collect stamps, with no app download required. There’s a light print version too, plus bar tab prizes and bigger end rewards, plenty of reasons to explore and for venues to get behind it.

Sip’Swich also links up with
All Dayer, a free grassroots music festival on Saturday 25 April, taking over seven Ipswich venues (five of which are on the Sip’Swich trails), a brilliant way to round things off.

WALK ● SIP ● STAMP ● WIN!

Have fun!

📸 credits on photos 🙏

We don’t talk about photography much, but it’s a big part of what we do. Reportage style in schools is vital. But someti...
06/03/2026

We don’t talk about photography much, but it’s a big part of what we do.

Reportage style in schools is vital. But sometimes imagery needs to go further and express an idea.

With St Joseph’s College, we built a sports campaign around a concept of identity and belonging. We projected the names of professional sporting alumni onto current students, as reminder that they’re part of something bigger. Bold, high-saturation reportage and film carried the same graphic language across everything.

We think about visual storytelling alongside strategy and design. That’s why our clients see us as a creative partner, not just a supplier.

Client:
Film: Griffiths, Colour Media Productions and
Strategy, Design and Photography: WHAT associates.
Behind the scenes footage: 

See more of our photography work: photography.whatassociates.co.uk

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35 Westerfield Road
Ipswich
IP42UE

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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