10/06/2026
Weddings are emotional, which makes them very easy to sell to.
And that’s the uncomfortable bit.
Because the wedding industry doesn’t just sell you things. It sells into love, family, expectation, grief, excitement, insecurity and the hope that you’re getting it all “right.”
That doesn’t mean every supplier is cynical.
I’m a wedding photographer. I obviously believe good suppliers are worth paying properly.
But the industry as a whole is very good at making couples feel like there’s always something else they need.
Another detail.
Another upgrade.
Another thing your guests will apparently notice.
Another thing Instagram has decided is essential this week.
And before you know it, you’re not planning around what matters to you.
You’re planning around what you’ve been made to feel is missing.
Spend the money where it actually matters.
The food.
The music.
The dress.
The photographer.
The party.
The thing nobody else understands, but you care about deeply.
But try to notice when the pressure is coming from you, and when it’s coming from an industry that benefits from making you feel behind.
Because sometimes it’s not really selling you a better wedding.
It’s creating the insecurity, then selling you the solution.
Because that’s capitalism doing what capitalism does.
Your wedding deserves better than that.