07/09/2026
Spent last week on the floor at IMC21 covering Hitachi's stand, three days of demos, interviews and a booth that never really stopped moving.
We filmed the team walking through the new SU9600 SEM, sat in on presentations with two cameras running at once, and grabbed the quieter moments in between too, the photos with the crew, the setup, the bit right before someone steps in front of the lens and has to remember not to look at it.
When the schedule is packed, there's no room for a second take, and whatever we shoot has to be ready to post the same evening. If you've got a conference or trade show coming up and want it documented properly, let's talk.