WYS-Tom

WYS-Tom Dog stroker,
thought provoker.

You can also follow on Instagram to see more.
12/03/2024

You can also follow on Instagram to see more.

Here’s an appreciation post to Jenny Weston, who co-founded WYS Communications and handled all the heavy lifting before ...
08/03/2024

Here’s an appreciation post to Jenny Weston, who co-founded WYS Communications and handled all the heavy lifting before giving birth to our daughter.

Mother. Leader. Legend.

08/03/2024

People say start-ups have an advantage over big brands.

That you're agile and can achieve things quicker.

And there is a trueness to that.

But the reality is, if given the opportunity, the big brands will f**k you.

Business is no different to wider society.

The power always lies where the money is.

If you’re a start-up trying to compete with the big players, you’re likely being massively outspent and are competing for a tiny share of the market.

It is, however, possible to outsmart those you can't outspend.

It's about being efficient with your budgets and resources.

Choose your battles or the big players will f**k you.







Don’t be a Donut. Eat them 🍩 It’s the last day of January which means there’s still enough time to squeeze the juice out...
31/01/2024

Don’t be a Donut. Eat them 🍩
It’s the last day of January which means there’s still enough time to squeeze the juice out of another ‘2024’ post.

Here’s 5 ways to avoid being a donut in 2024:

1 - Know yourself + your audience

Consumer behaviours are continuously evolving, and you need to tune into that.

Maybe you and your customers have outgrown each other. Or maybe there’s new audiences and opportunities there to be explored.

When is the last time you revaluated both your positioning and ICP?

2 - Utilise personalisation

Personalise your marketing efforts to break through the noise and resonate with your audience.

Personalisation can be implemented cross-channel, and tailors marketing messages, content, and experiences to individual preferences, creating a more relevant and enjoyable interaction.

3 - Adopt UGC content strategies

2024 is your opportunity to utilise User Generated Content to create genuine connections with your audiences.

Start to think about long term content creation partners and work out where and when to use UGC.

UGC can help build trust, authority and build long term relationships with customers - but should be used as part of a wider content strategy.

4 - Integrate AI solutions

Make sure you’re integrating AI within your digital marketing efforts for efficiency, but do not become reliant on it for quality of output.

It’s not a solution, AI is a tool to inspire us to do more, faster. It still needs a human touch and more importantly expertise to direct it.

If your business does not integrate AI tools for low level activity - you will be left behind.

5 - Keep an eye on Google SGE

SEO changes are incoming, and they have the potential to be huge.

Keep an eye on Google updates such as SGE (Search Generative Experience), so when the changes arrive, they provide opportunities as oppose to challenges.

SGE has the potential to change SEO as we know it!

And most importantly -

A solid first audition - or more likely an overly generous first review with the best yet to come.

Nice texture, light and fluffy with a good but not overpowering sugar topping. Let down by the jam that formed an oxbow lake within the donut.

A good first bite. Disappointing middle and a welcomed jam reunion at the end.

Lidl: 6.5/10

Remember Snoop Dogg's awareness stunt collab with Solo Stove last year?Late November - Snoop teased in a Tweet that he w...
18/01/2024

Remember Snoop Dogg's awareness stunt collab with Solo Stove last year?

Late November - Snoop teased in a Tweet that he was 'giving up smoke' before later revealing that it's a smokeless stove partnership with Solo Stove.

The content went viral - but the virality didn't translate into sales and the CEO was fired.

It begs the question - was this intended to be a brand awareness piece or performance marketing? Where's the follow up? The flood of product storytelling, or further utilisation of Snoop?

The stunt itself was brilliant - but after capturing attention, you have to retain it. And you need to know your audience and make sure any partnerships align with your audience - or new audiences that actually want your product.

It proves that likes don't = cash

Maybe they'll see a spike in sales now we're all talking about them again - sadly about someone losing their job...

Paid tha Cost to Be da Boss

31/10/2023

Looking for spooky good results? Who you gonna call? 👻

WYS communications

FROM THE ARCHIVES…I took creative lead of the award-winning experiential activation; Casa Bacardi at Electric Picnic. In...
13/10/2023

FROM THE ARCHIVES…

I took creative lead of the award-winning experiential activation; Casa Bacardi at Electric Picnic.

In 6 years working on the activation with 3x years in leadership positions, the team delivered consistent 5% YOY sales growth.

25/09/2023

Big ups to Broke and Beautiful for lifting our spirits this morning! 🙌

We love making a difference and helping brands communicate – if you’re looking for a trusted agency to help grow awareness, leads and sales – hit us up 🌱🚀⁠

20/04/2023

Did you see Aveeno’s OOH across the London Underground?

In support of Johnson & Johnson’s skincare brand, Aveeno’s, ‘My Sensitive Side’ campaign, WYS communications artworked two key visuals to go on show across the London Underground.

In the campaign, Aveeno breaks the stigma around sensitivity, highlighting how everyone is susceptible to experiencing sensitivity – and not just with skin.
Through sensitivity we’re able to grow more resilient.

Head to Aveeno.co.uk to see the wider campaign and hear from world champion athlete Dina, celebrity fashion stylist Melissa and more.

Peace ✌️

20/04/2023

Over a decade in the game and still going strong.

I’ve worn many hats throughout my career and worked across a wide range of clients and industries in all things branding, strategy, design, experiential and content.

Here’s a few highlights to date.
I look forward to experiencing and sharing more.

Hit me up if you’d like to work together.

Peace.

Allow me to reintroduce myself…What you saying? I’m Tom, co-founder, and Creative Director of WYS communications.Over th...
19/04/2023

Allow me to reintroduce myself…

What you saying? I’m Tom, co-founder, and Creative Director of WYS communications.

Over the past decade plus I’ve been fortunate enough to work with some of the best brands in the world delivering amazing creative and working with some crazy talented people.

However, like many, I’ve kept a low profile and despite dedicating my professional life to promoting and marketing businesses, I’ve been pretty slack at promoting my own services.

However, from now on, I’m committed, so watch this space.

I’ll be sharing work past and present and my thoughts on all things creative and marketing.

It’s likely that I’ll also goof around with memes.

Hit me up for all things branding, strategy, design, experiential, and content services.

Let’s go!

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