Firmative

Firmative Creative agency at the cutting edge of culture. [email protected]

08/07/2026

A few recent music projects we’ve been proud to be part of

Thank you to all of our label clients for trusting us with your artists. Here’s to more great music ahead 🙏

25/06/2026

Oleksandr Usyk stopped the seemingly immovable Rico Verhoeven in a clash which looked set to bring about a shock for the Undisputed champion.

We teamed up with to deliver the strategy and creative for their historic Glory In Giza campaign.

Who does the Ukrainian fight next? Dubois/Fury trilogy anyone? 🇺🇦

22/06/2026

Jim Beam x Curb Social Activation

Capturing the activation, brand interactions and activities at Jim Beams recent London event.

Client: .agency

18/06/2026

Firmative Creative Day ➕

Strategy. Creative. Production. Social. Agile delivery 💯

Everything in one place. Built for how brands move today 🌏

We put brands into culture.

16/06/2026

Firmative 🤝 celebrating our 9th Birthday 🎂

12/06/2026

‘A rare occurrence, indeed. All four Bridgerton brothers found themselves in our Generation N photo booth to discuss first impressions, brotherhood, and Will’s memorable dance moves 🐝’ # Firmative

Firmative video production partner and agency for Generation N EP 5 with the Bridgerton brothers!

Director: Siwo
Lead Creative: James Hillhouse
Global Business Director: Patrick Farall
Executive Producer: Jordan Hakkak
Producer:
Jnr Producer: Daniel Evans
Editor:
Production Coordinator: Aaron Bruce
1st AD: Laura Carrion Del Pozo
2nd AD: Spencer Wilson
Talent PA: Jamie Downes
Runner: Morgan Rose Woods
Runner: Amal Tinti

*CAMERA*

DOP: Lorene Desportes
1st AC: Oliver Pearson Pajtra
1st AC: Alex Rawson
2nd AC: Oli Wesley
Cam Operator: Jackie Teboul

*LIGHTING*

Gaffer: Matt Bohun
Spark: Jasper Clarkson

*SOUND*

Sound Recordist: Will Langdale

*STILLS*

Photographer: Gray Lee Brame

*ART DEPARTMENT*

Art Director: Tilda Bonham Carter
Art Director: Fingal Green
Florals:
Construction: Tagore Chanye
Construction: Solomon

*NYT*

NYT Runner: Em Robinson
NYT Runner: Lauren Musa-Green

*TALENT*

Jonathan Bailey
Luke Newton
Luke Thomson
Will Tiltson

*TALENT TEAM*

JB Assistant: Jade Davidson
LN Rep: Emily Hargreeves
LT Rep: Jess Hoorda
WT Agent: India Mash
WT Agent: Claire O’Sullivan

*STYLE & GLAM*

JB Groomer: Petra Sellage
LN Groomer: Liz Taw
LN Stylist: Eoin Higgins
LT Groomer: Charlie Cullen
LT Stylist: Luke Day
WT Groomer: Samantha Cooper
WT Stylist: Michael Miller

*CLIENT*

Brand Marketing: Neal McCann
Marketing Production Manager: Rosie Adkins
Photo & AV: Melissa Terrelonge
Social: Robin Edds
Snr Manager, Publicity: Bella Blenkinsopp
Director - Brand, Media: Lauren Bradley
Talent Handler - JB: Charlotte Inett
Talent Handler - Will T: Rory Lennon
Talent Handler - Luke N: Hollie Hart
Talent Handler - Luke T: Jamie Sheehan

Maker’s Mark: Perfectly Unreasonable.Bringing together strategy, creative, photography, production, a hero film, and soc...
09/06/2026

Maker’s Mark: Perfectly Unreasonable.
Bringing together strategy, creative, photography, production, a hero film, and social first content under one roof.

Deliverables included:
1. Strategy
2. Creative
3. Press photography
4. Cocktail content
5. Gentleman’s Journal content
6. Hero campaign film
7. Social first assets

Special credit to Katlist, Fred from Makers Mark and our Chairman Simon.

A huge team effort to bring this one to life.

CreativeAgency Production Director

28/05/2026

BTS Where’s TY - Kick Stream Launch 🔥

When Tyrique Hyde moved from Twitch to Kick, we created a creative day built to make noise around the announcement.

The results were crazy. Creative direction by Troy!

Big love to the Firmative team ❤️

If your next announcement deserves this kind of treatment, let’s talk.

THE PLUG #48 by FIRMATIVE
22/05/2026

THE PLUG #48 by FIRMATIVE

19/05/2026

Congratulations to on her new Album, Middle of Nowhere 🙏

Creative and Video by Firmative
Client: Universal Music | Polydor

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Tileyard Road
London
N79AH

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