15/06/2026
🇺🇸 To comply with FIFA's “clean stadium” rules, Levi's had to conceal its own stadium branding during the World Cup. The governing body protects official tournament partners and stops competing corporate brands inside all match venues.
Levi's does not hold a tournament sponsorship agreement. Stadium workers covered the massive red emblem outside the Santa Clara venue to comply with the regulations.
Levi's have flipped the restriction into a digital campaign by changing the brand's official Instagram profile picture to a white wrapped, obscured logo.