What About The Ash

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What About The Ash

Music & Lifestyle Photographer creating custom campaigns, websites and bespoke branding.
(1)

10/02/2026

Being in front of the camera hasn’t always come naturally.
Honestly, I’d rather chew glass.

But neither has building something that tries to please everyone.

My business turns 7 soon, and the longer I design, the clearer it becomes:
the practices that last aren’t chasing mass appeal.
They’re choosing depth. Specificity. Resonance.

Because depth changes everything.

When a brand knows who it’s for, it stops shouting.
It becomes recognisable.
Trustworthy.
Magnetic, in a quieter way.

This is where my work lives now.
At the intersection of clarity, storytelling, and visual presence.

More to come.

08/02/2026

Kindred 🔥 This is one not to miss.

05/02/2026

Photo + video coverage for the drag brunch event.

When brands invest in documenting their experiences properly, they get content that actually captures what happened—not just what it looked like.

Delivered: event photography, reel coverage, and assets ready for marketing use.

Working with brands who understand that the experience is the marketing.

03/02/2026

Some of my favourite brand work happens in real time. As part of Kindred’s creative team, I get to capture what an event actually feels like, not just what it’s supposed to look like.

These become the images that tell the story of what we’re building beyond the stage.

This is what happens when founders invest in documenting their community moments, not just their products.

Sunday, we do it again. https://lnkd.in/er5ZuEdG
Michelle Escoffery

02/02/2026

Kindred energy

Sunday, we do it again ✨

01/02/2026

Sustainability in branding is one of the topics that continues to come up. That sudden urge at 1 am to completely rebrand your life, new website, new colours, new look. When clients come to me with this I always take it back to the foundation.
Uncovering the cornerstones of you started in the first place is the lifeblood that allows individuals to grow, evolve, and most importantly endure. In a world full of AI and identical aesthetics the real currency is connection. From you to your community and from you purpose to you.

Before content. Before campaigns. Before visibility.
There has to be clarity, and there has to be intention.

This is where lasting brands are built, and where my work begins.

https://www.whatabouttheash.com/quiz

29/01/2026

The modern creator needs more than a headshot.

Delivered a complete visual suite for .x creating a personal branding refresh. This is someone who works with brands daily and knows exactly what content performs.

We captured headshots, yes. But also the full ecosystem: retouched imagery for web, BTS clips for authenticity, motion graphics for polish, and short-form video cut for platform optimisation.

One shoot day, one week post-production, infinite shelf life.

This is what intentional branding looks like

23/01/2026

Product commercial for .it shot at the commercial kitchen inside Hilton Southampton.

Tight timeline, small crew, clean ex*****on.
Delivered the hero commercial and social assets within 2 weeks . Simple brief, sharp results. Amazing project lead ✨

21/01/2026

Visual coverage for entrepreneur-led events.

Empower Her — inspiring women to embrace financial education through community, conversation and visibility. Led by the powerhouse Arlyne . Next event in March! ✨

Our Entrepreneur Event Package captures the energy, the intention and the people behind the movement — creating cinematic assets curated to build authority. Strategic event coverage designed to extend impact beyond the room.

16/01/2026

Album cover shoot for the incredible ✨

24/09/2025

Discover the raw truth behind effective imagery! 📸✨ Is perfect photography holding you back? Dive into insights from a London Brand Strategist that could change your perspective on storytelling through visuals. Read more: https://wix.to/5OUFEfx

02/09/2025

Tired of unusable live photos? ✨ Here’s how to get shots that actually build your brand✨ Your guide to getting killer live photos that actually build your brand

📸 Quick wins for your next gig:
🎯 Create a visual brief for your photographer (Pinterest boards work!)

🗺️ Map your setlist strategically - know your money shots

🤝 Coordinate band outfits without being matchy-matchy

💡 Request warm white face lighting (even just for 1-3 songs)

👗 Test your outfit beforehand - white can go sheer under harsh lights!

The game-changer? Understanding how lighting affects different skin tones. Darker skin absorbs light, lighter skin reflects it - start with your darkest-skinned band members and everyone wins.

Your live photos aren’t just documentation—they’re your professional foundation. Every performance is a chance to strengthen your visual brand.

Ready to transform your next show? Full breakdown on the website 👆

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London

Website

http://www.whatabouttheash.com/

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