Loftworks

20/07/2025

10/08/2023

We had the privilege of visiting and filming around the abandoned Nicosia International airport this week as part of our ongoing documentary research.

A huge thank you to UNFICYP who gave us access to record interviews and for escorting us around the buffer zone, it was an enlightening experience.

12/07/2023

11/07/2023

28/06/2023

Our new music project RGB Sessions is now live!

Head to the official YouTube channel and see the first video of Alex Francis performing his song Say It Ain't So, Joe.

We'll be bringing you new artists and new music every week from our studio!

Please follow and subscribe as it will support us to bring on new artists and get great new music to your eyes and ears!

www.rgbsessions.co.uk Discover new artists, new music, every week.

12/05/2023

Tileyard X is located in London's Kings' Cross, within Europe's largest creative community at the heart of the Tileyard campus.

It's a space for creatives to collaborate and develop together and is very much a hub for innovation.

They asked us along to produce some visual promotion for their new TYX membership spaces. If you have a minute take a look around their impressive set up: https://www.loftworks.co.uk/work/capturing-content-tyx

As a space for creatives to collaborate and develop together, Tileyard X is a hub for innovation — situated in Europe's largest creative community, at the heart of the Tileyard campus.

11/05/2023

Ever wondered how a band translate their sound from 'studio to stage'? Filmed at, and for Tileyard Education (TYE) in London’s Kings Cross, we were lucky enough to interview one of Faithless' founding members, Sister Bliss, about the band's own transition to becoming a live act.

With our experience of producing training videos for other various clients, we heard how they worked with session musicians, embraced live broadcasts and adapting their setlist. For any young musician, or anyone who is thinking about creating their own training video, this short read is worth a few minutes of your time: https://www.loftworks.co.uk/work/faithless-studio-to-stage.

Situated at the epicentre of London’s Kings Cross, Tileyard Education (TYE) is, in its own words, considered no ordinary university.

02/05/2023

Video marketing comes in many guises and as a concept it will only get bigger.

People want and need to understand what you are selling, as Arturia's former Marketing Manager, Bryan Borcherds, understands too well...

“Videos are a part of every product launch, and to also maintain interest. It will continue to become more important too...

“They are an important way to increase awareness, evaluate, and also learn from and be inspired.”

Read more of Bryan's words: https://www.loftworks.co.uk/journal/how-can-video-connect-your-audience-and-brand

What are your favoured social media and online platforms and over the past few years what have you noticed about them?

26/04/2023

What project management tool(s) do you use?

Having searched extensively for the best project management (PM) tool and after reading countless reviews, on countless systems, we were recommended Miro.

And although perhaps a little late to the party, due to its collaborative nature and usability, the end of our search had begun.

Looking for what you need is hard as there is not a one size fits all solution. It depends on both what you and your client’s needs are, and also how diverse their projects are.

As a live infinite workspace, it really suits us as every project is different. Therefore, the workflow is often different. It is also great to use with internal teams, pulling everything into one place.

Some clients want us to take the stress away and don’t want to ‘get involved’, but some like to get more hands on and Miro enables that.

Of course, it has its flaws, doesn’t everything? But it’s the collaborative essence and simplicity that runs through it is what appeals to us.

25/04/2023

How effective is your website?

They have become such an integral part of any business and it means your doors are open 24/7 and we chatted to Todd Padwick, Creative Director at Function & Form, about his world of website design...

“I love that digital design is a constant evolution that you can continually improve and tinker with, whereas with print, once a 50k print run goes out the door, that's it — you move on.

“And content is king. A beautiful website means nothing without great content. The web is more interactive and more visually exciting than ever before."

Full piece: https://www.loftworks.co.uk/journal/enticing-website

21/04/2023

Here is our final of our five top-tips on things that you could consider to make your video more engaging...

#5: Respond to your viewers
The life of your videos does not stop once they has been published, or posted.

It can be as important as anything to keep returning to the hosting site, to not only keep an eye on its engagement, but to also see/answer any questions or comments that have been left.

By engaging with your viewers, you will illustrate your enthusiasm for your product, it will help them remember you and they will pay attention to any future videos that you publish.

Not only that, but by engaging in this manner, it will present you with better insights into what your customers like and the type of content that they are looking for.

Taking just a few minutes is a great way to help bolster future engagement of your video activity.

20/04/2023

Here is our fourth from five top-tips on some things that you could consider to make your video more engaging...

#4: Use subtitles
By using subtitles you can engage with even more viewers. In fact, by not using them you are potentially losing out on a big section of potential customers.

Primarily, it is of course important to make your content accessible, as many viewers are hard of hearing, but also many might be watching somewhere that they cannot use audio.

Plus, some people find it easier to digest information when they can read the dialogue too. Essentially, using subtitles is a fairly easy addition to make to your videos to get bigger engagement.