14/11/2023
N. 1 Misconception which costs you money and time
Anyone can do short form videos with no skills
Ehm, ... excuse me?
So you thought that just by pressing record the magic happens?
Let me remove the sh*t and give you a clear picture
Yes, platforms like Facebook, TikTok and Instagram provide opportunities for viral content. However, it won't happen without a strategy.
Main skills you will be need to master:
Story telling
- the same post can be super boring, or bring you a sale. It is about wording, copywritting, and attention.
Research
- Knowing where to look and what to type to see what people search on your platform
Video Editing
- Still need to be visually pleasing
Consistency
- Especially for 9-5 professionals this will be a hardcore to maintain
Engagement
- Same as above
Yes, I feel your pain, but giving you a clear picture from the start will remove ping glasses from your nose, and may prevent you giving up.
Remember, success is about strategy and doing small things daily.
Who agrees?