05/05/2025
Ilana is a dentist and wanted to have good photos to promote her personal branding.
If you are in business, for example, if you are a dentist, there are tons of dentists around that also offer good quality, good service, good payment plans etc.
What makes you unique and special? Why should customers come especially to you?
The answer is very simple, this is YOU!
There is no one else in this world that can compare to you as a person!
All your uniqueness, your own personality, your own energy level, your own charisma... your smile, your attitude and this is really what attracts your potential customers.
In our world, when we as business promote our business online with websites, social media etc and also in printed magazines, we have to remember that this what makes us stand out in the crowd. If our photos can show our personality, they are much more likely to attract more clients.
Let's go back to Ilana. Many people know Ilana and her devotion to her dental patients and are very satisfied with her job and the results they are getting.
Now what about potential clients that don’t know Ilana personally? They are looking for a dentist, and with so many dentists around, many people will contact her based on her personality
Now when Ilana posts a blog post, or a post on social media, she can add her photo so people get to know here better. As the old saying goes; people need to know you, love you and trust you, then they will buy from you. If you have a business, you want to shout out about the problems you solve for your clients, you want to be authentic and to let people connect you on a personal level.
Ilana is very busy during the week so we booked the session for early Friday morning. First Lea Bookman, the makeup artist, came to apply beautiful makeup for Ilana then I arrived to take her pictures.
We started to take photos in Ilana’s room; meanwhile she was explaining to me all about the new technology that they use to give their clients the best dental results. Afterwards we went outside to take some photos outside the practice. It was freezing cold!!
Then we drove to my studio where we took some studio portraits and after we were done we went next door to Brackmans for a coffee, but there was a very long queue (Brackman’s on a Friday morning!) and Ilana was in a rush so we just took few photos there.
It was so nice working with Ilana, She is so easy going and we had such an amazing time creating these wonderful photos.
Thank you Ilana for your kind words:
''I am so delighted with the experience Tova has given me! This is the first time ever I actually liked a photo of myself! She is super talented and a very warm and kind person to deal with. She is also so much more than a photographer! She has helped me so much with putting a face on my business. I would highly recommend her to everyone in fact I want to shout about it!!! ''