04/09/2026
One of the things I hear most often is:
“But Sarah, I don’t have a story.”
And one of the things I say most often is:
“Yes you blimmin’ well do.”
Your story doesn’t have to involve climbing Everest.
You don’t need to have made millions.
You don’t need a dramatic rags-to-riches transformation.
Sometimes the most interesting stories are sitting in the things you’ve completely normalised.
Something you overcame.
Something you’ve noticed in your industry.
Why you do what you do.
A client trend.
An opinion.
Something unexpected that happened.
A decision that changed everything.
I’ve spent 25+ years spotting stories.
And I’ve learned that the people WITH the stories are very often the last ones to recognise them.
You’re simply too close to see them.