08/09/2026
People often ask me if I always have a camera with me. And nine times out of 10, if I’m away anywhere, I do.
But, my daughter was down at the Royal Ballet in London and due to logistics and amount of kit needed for child trips to London, as you can understand, the amount of space that I had with me was somewhat limited. So, the shoots that had lined up while I was down there, I held back a little bit, when I realised that actually getting that much kit along just wasn’t really feasible. But that didn’t stop me. I thought, ‘Let’s set myself a challenge on this one...'
I do talk about how the biggest assets in any business is the phones that you and your staff carry around. The photos that you get from that can be really instrumental in your marketing strategy. And making sure you get the best out of them is something that I’ve done for more than 10 years.
So practice what you preach and all that; I only had my phone with me in London and one of the apps that I talk about a lot is VSCO Cam. That was my phone and a bit of an app for a bit of a stylised take on it. And these are some of the end results and I’m actually quite happy with them! Yes, they’re more processed than I normally do for my commercial work, but they’re great for socials and they tell a story and they got really good feedback when I shared them.
If your company needs more photos and you can’t justify the cost of me being everything that you need the photos from, which is totally understandable, and your staff need to be taking these pictures in specialist locations, what can we do together to make sure that they’re getting the best pictures they can? To really feel like the pictures that they’re getting are on brand, on message and of a significant quality and style that they fit with the rest of the marketing strategy?
If that sounds like something you need, if it sounds like something that is useful for you, more than happy to have a chat, whether that could be 1:1s with the specific members of staff that are charged with this or directly with marketing managers. Or, if it’s with a wider team in a group session, we could happily do that.
The real goal is hitting that marketing strategy and making sure that you’re maximising the images that you get out there, that they’re on brand and on message, rather than just being a hodge podge of what feels like phone snaps and your professional images that you’ve got is the main bit of the website.
Check out these London pictures, let me know what you think and see if you can spot some of the places on there, that may or may not have a different view on them, to what you normally see with snaps around London.