04/04/2026
Only really bad photographers need apply...... https://www.icelandair.com/flights/campaign/really-bad-photographer/
From Petapixel, "In a move that feels equal parts marketing stunt and dream assignment, Icelandair is searching for what it calls a “really bad photographer.” Not aspiring, not improving, and definitely not professional, but genuinely bad, with a 10-day trip to Iceland and $50,000 on the line.
The premise is simple. Icelandair wants to prove that Iceland is so visually striking that even the most underwhelming photographer can come home with great images. If your camera roll is filled with missed focus, awkward framing, and accidental finger-in-the-frame masterpieces, you may finally have your moment.
Applicants are asked to answer a short set of questions and, if they are feeling bold, submit a 60-second video explaining why their particular brand of photographic mediocrity deserves global recognition."
Really bad photographer