Gemma Florence

14/01/2026

Kate, in her element.

This series was about more than headshots, it was about showing the many layers of a woman who is building something beautiful while holding everything else with care.

We moved between strength and softness. Images that reflect her physical power, and quieter moments that reveal her honesty, warmth, and ease. Natural portraits that feel lived-in and true — the kind that sit effortlessly alongside the spaces she designs and the business she’s growing.

Kate is fun, creative, and strikingly beautiful, yes — but she’s also deeply grounded. A female entrepreneur raising three children, leading by example every single day. Showing them what it looks like to work hard, trust your vision, and show her full self without apology.

These photographs celebrate a woman who doesn’t separate who she is from what she does. Mother, creator, business owner, leader. All of it belongs.
And quietly inspiring to all of us watching.

12/01/2026

A little throwback to early spring with Elle, when she was carrying her second baby boy.

The season was just beginning to shift with winter still holding on with its warm, earthy tones, but spring quietly whispering hope.

After a weekend of rain, this feels like the kind of image you want to wrap yourself in.
Soft light, new life, and that in-between moment where everything feels possible.

09/12/2025

She is sculpting strength with grace, carving out a world that belongs entirely to her. A realm built through persistence, polished with purpose. Every rep a quiet masterpiece. Every bead of sweat a declaration: this life is hers to master.

Kate welcomed me into the spaces she is building - beautiful interiors and a powerful body, each crafted with vision. To be invited to photograph both was an honour, a gracious privilege to stand beside her as she designs her future.

Thank you to for allowing us to use their space, when you’re a light chaser, this was a studio of natural light dreams.
norcott.design brand photographs still to share.

23/10/2025

Honoured to capture my beautiful friend Kirsty, a woman building her fitness instructor program from the ground up with grit, grace and purpose.
Storytelling through branding and photography is at the heart of what I do, from the power of sport and movement to the raw, radiant journey of motherhood. It is all about the beauty of strength and what it means to evolve, to nurture, to push limits and to rise.
Kirsty’s journey is a reminder that womanhood is not one path, it’s many. It’s sweat, softness, ambition and heart.
Thank you for trusting me to bring your vision and brand to life.

06/03/2025

A little creative thought on why men don’t like having their photograph taken and how at the end they say “Actually that was ok”

https://gemmaflorence.photography/thoughts-from-a-creative/making-memories-matter-helping-men-feel-comfortable-in-maternity-and-newborn-photos

17/02/2025

09/09/2024

After basking in the summer sunshine on the Devon and Cornwall beaches, I am so excited to meet and connect with you. To chat about new beginnings, embark on big adventures and capture your journey of empowerment and strength.

03/05/2024

Documenting the transformative journey of women through the stages of pregnancy, capturing the tender moments of motherhood and now I also want to celebrate your bold ventures of entrepreneurship. With each photograph being a testament of the resilience, beauty and empowerment found in every women’s story.
If after creating new life, you are now embarking on a new business journey, invite me along and let me share your story of strength, grace and your limitless potential.

25/04/2024

Big sister love and feather light kisses.