10/09/2026
I’m going to say something you might not like…
If AI is creating the face of your business, is it really your brand anymore?
I understand the appeal. It’s fast, polished and convenient. But personal branding is built on recognition, connection and trust, and I don’t believe fake images can create the same relationship with your audience as showing the real person behind the business.
Use AI as a tool, absolutely. It can support your business in so many ways.
But it should support your brand, not replace real branding.
If people are choosing to work with YOU, let them actually see you.
Has AI made running your business easier, or do you think we’re starting to rely on it too much?