07/09/2026
“We need more views” is something we hear far too often…. Here’s why they could be wrong.
Views are useful, but they need to reach the right people who have intent.
The target audience for your business is probably quite niche so getting millions of views can still lead to 0 inquiries.
But, instead you created a piece of content that hit 500 of your qualified target audience and got 5 leads. Which is a more successful?
If attention is not becoming action, check the audience, message, proof and next steps!