Fee Chandler-Nolze

Fee Chandler-Nolze Simple, honest advice about paid ads, marketing + content creation. Marketing Director at Base Brands.

03/07/2026

Your website is the gateway to every way people find you online.

Right now, people are asking ChatGPT, Claude, and Gemini who to hire, who to buy from, who to trust.

The answer that they give is pulled from websites that are structured properly for search.

Yes. That’s right. For Google Search. The same rules apply.

So whilst everyone is fighting for two seconds of attention on a feed, the smartest business owners are optimising the one asset that feeds Google AI search and every "let me check them out first" moment before someone buys.

Your website is the hub that serious buyers go to before they buy.

Your social content will get you noticed, yes, but your website will get you chosen.

If your site hasn't been touched in years, you're not just invisible on that one channel. You're invisible on AI too.

Drop us a DM to find out how we can help 🫡

02/07/2026

Moaning… again 🫠

Recorded this from the perspective as a marketing agency or marketing freelancer but on reflection, it’s applicable to any business.

Anyone who is supplying a service to someone.

Let me know if this has happened to you and you can join my therapy club 🫡

21/03/2026

Instagram SEO tip 👉 Don’t have your handle and name field saying the same thing.

Use your name field for keywords your audience is searching for.

Follow for more!

18/03/2026

The simplest Meta ads structure for lead generation.

One campaign > one ad set > 3-5 ad creatives.

Bosh.

Don’t go too big too soon, learn what works first THEN throw everything at it.

The returns from Meta ads are quite literally limitless at the moment so if you’re not already running them, please reconsider that.

In the DMs as always if you need any help.

Also, can’t wait to see some old faces tomorrow 😍

10/02/2026

“Yap content” is having a real moment right now.

It’s simple, it’s raw and when done right, it’s a serious trust builder with some of your warmest audiences.

What “yap content” isn’t though, is you chatting about whatever springs to mind.

The topic has to matter to your audience, it has to solve something or educate in some shape or form.

The format is simple, 30-90s of you talking. Just captions, no OTT edit.

For your warmest audiences, this could be the type of content that could nudge them one step closer to taking action with you.

Whether that’s reaching out in the DMs, booking a call or making a purchase. It’s the type of content that can move someone from “I follow you” through to “I trust you”.

So if you’re overthinking your content right now, start here.

Start with yap content.

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