19/05/2022
I have been busy completing my final project for university, focusing on campaign strategy.
My most recent campaign has been designed for Urban Outfitters and is called ‘GRLS SKATE’.
The idea is to inspire girls to want to skate in what is a very much male-dominated sport, as well as promote the environmental and physical benefits.
Here are a selection of assets that I created, including interactive digital street art, social media content, packaging and promotional imagery.