24/07/2026
200 views just made more money than 40,000.
Here is the maths from the video. One boring video gets 200 views in a year. Looks like a flop. But nobody watches a video like that by accident, so every one of those 200 is someone genuinely deciding whether to buy from you.
Convert just four of them at a £2,000 ticket and that video earned £8,000. It took one afternoon to make, and it does the same job again next year without being asked.
Meanwhile the reel with 40,000 views got watched by people who were never going to buy anything.
Views are not the goal. The right viewers are.
Full episode on the channel: the five videos that do this for your business.