28/11/2019
Ever wondered what a great logo can do for your business?
đĽWell here are 7 KILLER reasons why you should get one today đĽ
1ď¸âŁ It Grabs Attention
As you know the attention span of a human being right now is very short, so we need a great eye-catching logo to make the consumer of the content stop in their tracks and pay attention... right?
A great logo is always a great way to showcase the core values in your business.
2ď¸âŁ It Makes A Strong First Impression
(You have one chance to get this right)
A logo is a companyâs first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, youâve just alienated a potential customer base and basically tanked your business.
3ď¸âŁ Itâs The Foundation Of Your Brand Identity
Successful branding is about telling a story that will influence customersâ emotions â plain and simple.
And, while itâs true that logo design is only a part of a companyâs brand, it serves as the foundation for the entire narrative on which the brand is built.
Colors, tones, fonts â all of this is determined by the story youâre trying to tell, and your logo sets the stage for this story.
These elements will later translate from your logo onto all of your branding materials â letterheads, business cards, landing pages, you name it â creating a concrete, marketable brand identity.
4ď¸âŁ Visual = Memorable
Take Apple or Microsoft for example;
Your logo leads the horse (your audience) to water (your company).
Logos are a point of identification; theyâre the symbol that customers use to recognize your brand. Ideally, youâll want people to instantly connect the sight of your logo with the memory of what your company does â and, more importantly, how it makes them feel.
5ď¸âŁ Seperates You From The Competition
Remember what we spoke about in core values of your business?
Well that exactly what we are talking about here... say for example you owned a coffee shop and you had the freshest earth coffee beans from an organic source... you could use certain colours and a earthy look to your logo to drive home your message to your consumers. âď¸
đĽBONUSđĽ
It can also change your potential customers emotional state while consuming your content.
(They will remember the positive feeling they had when they saw your business, and want to go visit)
6ď¸âŁ Brand Loyalty đ¤
As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that youâre trustworthy and accessible.
EXAMPLE;
When youâre out shopping for workout gear and suddenly spot track pants with the Nike swoosh, youâre instantly ready to buy. Why? Because with Nike apparel, you know youâre in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow.
Once they like you, your customers are going to seek you out again and again â and your logo is the thing theyâll look for first.
7ď¸âŁ Your Audience Expects It
Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.
If you donât have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.
There we have it...
If you want a logo for your own business which ticks all of these boxes, then comment below your favourite GIF and letâs get started.
For any questions or queryâs, click on send message and il get back to you as soon as possible.
Thank you đ
-Nathan
