15/03/2026
🐴Founders Announcement 🐴
Goodbye Flys didn’t start in a boardroom.
It started in a stable.
From the age of four, horses were my world.
The quiet grooming.
The early mornings.
The connection you feel when a horse lowers their head and trusts you.
I wasn’t building a brand back then.
I was learning how to care.
Years later, when I created Goodbye Flys, it wasn’t about “launching a product.”
It was about creating something I would genuinely use on my own horses — something plant-based, kind, built around real grooming routines… and suitable for competition life too
Because if I was going to put something on my horse, it had to be gentle.✅
It had to be Plant 🪴 Based ✅
It had to work.✅
And it had to be FEI compliant.✅
There were moments of doubt.
Moments of fear.
Moments where I questioned if I was capable.
But the one thing that never changed was my love of the horse.
And that love is what guides every decision we make — especially the responsible ones.
✨ A Positive Step Forward ✨
At Goodbye Flys, integrity always comes first.
We have taken a positive and proactive approach to what has been a challenging situation within our sector.
Rather than react emotionally, we chose to strengthen, refine and elevate..
We’ve implemented a short-term removal of biocidal claims to ensure clear alignment with current guidance..
There is no product recall,.
There was no safety concerns
There are no ingredient changes,
and stock remains available
Before launch, we sought regulatory and paid for professional regulatory advice.
We are now working with specialist consultants at Yordas Group to ensure continued alignment with current regulatory guidance.
This has also given us the opportunity to gain further compliance checks in preparation for our human range launch in 2027..
We believe in long-term standards over short-term noise..
We’re using this moment to focus on what our community already loves — our multi-purpose grooming and coat care benefits..
And we’re excited to launch our 🐴 Monthly Grooms Top Tips Series very soon..
Transparency.
Welfare.
Long-term integrity.
Thank you for standing with us. 🌿
Sarah Dawe Flys
