28/07/2025
Just realized I’ve crossed 5,000 followers here on Facebook.
Not sure how or why — but hi. Glad you’re here.
I’m guessing you’re all very different — feminists, non-binary folks, strategists, accidental subscribers, and a few people who ended up here by mistake.
We were all the same once — in the delivery room: naked, screaming, with no declared identity. Then we scattered: some into startups, some into trauma, some into yoga, some into comment sections.
As for me: straight, married, three kids. I can do most things — except deliver babies.
I’ve been in the industry for 27 years.
15 of those in social impact work.
And for the past 5 years, I’ve been running my own cause-driven creative agency.
My identity? Just a person who actually works in their profession.
I create campaigns that give people goosebumps — or recurring donations.
Ideally both.
Right now I’m working on a campaign for a children’s hospice.
No violins. No tears. No moralizing.
Just life, light, a little mischief — and a lot of love.
In October I’ll have some time for 1–2 new projects —
for nonprofits or brands who see ESG not as a trend,
but as something truly built into how they think and grow.
At the agency, we’ve developed and implemented a method
for creating not just award-winning campaigns,
but long-term fundraising and educational projects with real social impact.
Some of them have passed 200 million views.
Not just thanks to me (though yes — I write and direct),
but because of the teams of brilliant, committed people
I’ve been lucky to bring together around each story.
Please don’t read this as passive aggression —
just a little professional self-identification,
in an era of 12-gender drop-downs and zero narrative clarity.
If you work in a nonprofit, foundation, or values-driven company — reach out, let’s talk.
And if you want to see some of my past work:
— The Choice (Naked Heart Foundation)
— Talking Objects (SOS Children’s Villages)
— Imperfect Mother (Solnechny Gorod)
— At the Limit — about parents who’ve experienced loss
I’ll drop a link in the comments.
Don’t scroll away just yet.
It gets better from here.
Especially if you’re someone who still believes that social advertising can truly inspire —
Without moralizing, but with feeling.
Without manipulation, but from the heart.
With real ideas — and no guilt included.