Digital Zone

20/05/2026

Introducing FE 100–400mm F4.5 GM OSS [SEL100400GM]
*The Superlative Super-Telephoto Zoom Lens*
✨ Built for Every Detail

From distant wildlife to high-speed action ⚡, discover what’s possible with Sony’s lightweight, high-performance super-telephoto lens.

*Key Features:-*

🔄 Internal Zoom
✨ Constant F4.5 Aperture
⚡ Fast, Quiet & Precise AF
🪶 Lightweight Design
🎯 Advanced Stabilization & Controls
🛡️ Rugged & Reliable*
*T&C apply

📍 Available from 22nd May onwards.

11/10/2025

The all-new Sony RX1R III camera is now available in India!
This ultra-compact camera can go anywhere, and is ready to capture life's most moving, meaningful moments at exceptional image quality.
With a full-frame 61.0-megapixel image sensor and BIONZ XR image processing engine, it delivers advanced Al-based subject recognition, high sensitivity, low noise and outstanding resolution.

Click the link below to learn more about the product.

https://alphacommunity.in/photography-gear/rx-series-cameras/dsc-rx1rm3/?fbclid=PAVERFWANVnmRleHRuA2FlbQIxMQABp9GD0GTV6t4l7_u33xbISvGuhdVld9kjG7qC873cIHAbZyd5pennJCZXpm8O_aem_xnYLFJ5IXMbvkM1nQrh2uw

03/10/2025

Dear All
We are excited to announce the launch of New CFexpress 4 Standard Type A Memory Card.
The 240 GB (CEA-G240T) and the 480 GB (CEA-G480T) cards support the CFexpress 4 standard, with read speed of up to 1,800 MB/s and write speed of up to 1,700 MB/s for long video shoots and high-speed still image bursts.
Key Features of CFE Type A Card
 CFexpress 4 standard-compliant and high-capacity CEA-G240T (240 GB) & CEA-G480T (480 GB)
 Enhanced workflow with extremely high read speed of up to 1800 MB/s* and write speed of up to 1700 MB/s*(Approximately 2.3X faster than previous model CEA-G80T/CEA-G160T)
 Video Performance Guarantee (VPG) 400
 Over 10X bend resistance upto 150 newton force than CFexpress Type A standard
 TOUGH, IP57-rated, for Professional reliability

19/09/2025

🦅📸 Ready to take your wildlife shots to the next level?

Buy a Sony Wildlife Lens, register at www.alphacommunity.in and unlock exclusive Limited-Edition Gifts!

👉 For more details about offers an other information visit:

https://alphacommunity.in/latest-offers/117/117-wildlife-kit-freebee/

12/09/2025

12/09/2025

11/09/2025

📸 Festive vibes, cinematic shots! Explore Sony Alpha, G Master Lenses & Cinema Line and bring your creative vision to life this season.

✨Redefine storytelling with Sony Alpha – buy now and enjoy benefits up to ₹1,14,890/-* on select Sony Alpha cameras, Lenses, and Cinema Line gear.

🔥 Amazing Festive Benefits*:
• Up to ₹1,14,890/- on ILCE-1
• Up to ₹88,180/- on ILCE-7M4 series
• Up to ₹86,890/- on ILCE-7RM5
• Up to ₹75,890/- on FX3A
• Up to ₹73,890/- on ILCE-7SM3
• Up to ₹70,290/- on ZV series (E1 & E10 series)
• Up to ₹59,970/- on ILCE-7M3 series
• Up to ₹53,700/- on select lenses
• Up to ₹49,000/- on ILCE-7RM4
• Up to ₹42,000/- on ILCE-7RM3
• Up to ₹40,630/- on select APS-C cameras

💳 Easy Finance Options:
✔️ Zero Downpayment & Low-cost EMI
✔️ Exclusive EMI Schemes – 24/0 (with select G Master Lenses), 18/0 (with select Full-frame camera & G Master Lenses), 24/7, 16/4, 18/4

⚡ Limited period festive offers – while stocks last!

*T&C apply, for full details on product features and offers, please visit: www.alphacommunity.in/latest-offers/

07/08/2025

Introducing two new 4K
Handheld Professional Camcorders from Sony - the PXW-Z200 and HXR-NX800.
Both models feature Al recognition capabilities, high-precision autofocus, a newly designed 20x optical zoom lens, a variable ND filter, and assignable lens ring.
Compact and portable, these camcorders allow you to shoot, record and live stream with ease. Ideal for solo shooting as well as small teams creating content for broadcast, corporate and education sectors.

Click the below link for more details:
*NX800:* https://pro.sony/en_IN/products/handheld-camcorders/hxr-nx800

*Z200:* https://pro.sony/en_IN/products/handheld-camcorders/pxw-z200 PXW-Z200 - Sony Pro

05/08/2025

*Freedom to Create. Freedom to Capture. 🇮🇳📸*

Unlock benefits worth up to ₹99,000/- on select Sony Mirrorless Cameras and save up to ₹42,000 on select Lenses.

Redefine creativity and clarity—because freedom deserves the finest.

🗓 Offers Valid: 5th – 31st August 2025
🎁 ZV-1F Offer: 5th – 19th August 2025
💳 Attractive No Cost & Low Cost EMI Options Available




T&C Apply

18/07/2025

✨ Level Up with Sony Alpha
Enjoy savings of up to ₹27,500/-* on select Cameras & Lenses.

📆 Offer valid from 11th to 31st July
(Special offer on ZV-1F valid till 24th July only!)

👉 Explore all offers: alphacommunity.in/latest-offers

*T&C apply.