Digital Zone

20/08/2026

See Far, Discover More, because no subject is out of your reach, and every shot is as easy as you want to frame it.

The lightweight and compact Sony FE 100-400mm F5.6-8 OSS is now available in India for you to experience.

19/08/2026

To everyone who sees beyond the obvious, finds stories in the smallest moments, chases the light, and turns frames into a lasting memory this one's for you.
Here's to the photographers who don't just capture what the world looks like, but how it feels.
Happy World Photography Day to the entire photography community. Keep seeing. Keep creating.
Keep telling stories

31/07/2026

23/07/2026

Meet the NEW Sony FX5. 🎥

It’s light enough to move fast on set and powerful enough to never compromise.

Get excited for:
• New full-frame stacked Exmor RS sensor — 16.6MP with 15+ stops of dynamic range
• BIONZ XR2 with built-in AI processing unit for subject recognition & tracking
• 3:2 Open Gate — 5K 60p | 4.5K 120p | FHD 240p
• Internal 16-bit X-OCN RAW
• Dual Gain — cleaner shadows, wider dynamic range
• Three base ISO
• AI-based subject recognition

Everything the FX line does best, with upgrades that push your work further. Learn more about the new Sony FX5 now - through the link : https://shorturl.at/ISyzJ .

Launching in India soon, Stay Tuned!



*Some features will need future firmware updates.

01/07/2026

*For creators who see more in every frame*

Introducing the all-new Sony Alpha 7R VI, now in India—where extraordinary resolution meets blazing-fast burst shooting, AI-powered subject tracking, and exceptional imaging performance. Designed to help you capture every detail with confidence.

🎁 Exclusive Launch Offer: *Get 1 additional NP-SA100 Battery worth Rs.10,490/- absolutely FREE* with your purchase.

Offer valid till 31st July 2026 or until stocks last.

For more information about the product and features visit: https://alphacommunity.in/photography-gear/alpha-cameras/ilce-7rm6/?cid=sco-in-40360

20/05/2026

Introducing FE 100–400mm F4.5 GM OSS [SEL100400GM]
*The Superlative Super-Telephoto Zoom Lens*
✨ Built for Every Detail

From distant wildlife to high-speed action ⚡, discover what’s possible with Sony’s lightweight, high-performance super-telephoto lens.

*Key Features:-*

🔄 Internal Zoom
✨ Constant F4.5 Aperture
⚡ Fast, Quiet & Precise AF
🪶 Lightweight Design
🎯 Advanced Stabilization & Controls
🛡️ Rugged & Reliable*
*T&C apply

📍 Available from 22nd May onwards.