ITRA (Imagination To Reality Arc) provides a series of exclusively designed courses to impart extensively practical training, well-versed with industry's requirements covering every aspect of Photography and graphic arts (graphic reproduction), from imagination to reality. We impart our dedication in covering each & every aspect, i.e.
- conceptualizing (visualisation),
- graphic designing includin
g desk top publishing (D.T.P.),
- professional photography,
- printing technology
- branding and a wide range of related subjects. digital graphic designing, professional photography and printing technology, possessing required technical and specialised experience from the stage of imagination (concept) to reality (finishing), we assure that this kind of information shared with students is bound to be reckoned as milestone in the graphic art’s world. The Objective
It is to sensitise a learner- a keen and creative mind, towards graphic arts along with its various facets and relate it to aspects of print/electronic production and corporate communication, in daily life. This would cover every point from IMAGINATION TO REALITY. The intention is to create an insight into issues that concern students who may be willing to be media professionals, digital designers, photographers, communicators, advertisers or any other users of various facets of print/electronic media. These will do well primarily on
• Communication aspects
• Sensitisation (learning to see)
• Visual appeal
• Developing an integrated ability to blend technology with art. We provide services for students to be able to produce anything for print or electronic publishing and related things at par with the reputed and famous professionals in the
concerned fields. Apart from making these into serious hobbies, photography and digital graphic arts can provide a youngster ample career opportunities in...
• Independent Business
• Advertising Agencies
• Graphic Design Studios
• Digital Print Shops
• Publishing Houses
• Printing Presses
• Silk Screen Printing Studios
• Commercial Photography Studios
• Print Buying Houses
• Export Houses
Media Set-ups (both print and electronics), etc. We have imparted training on photography & graphic arts to several students of reputed Institutions. We are there to make available ‘never before’ and wholesome
training to the students keen to feel the beauty and depth of graphic arts. Details of proposed training courses are enclosed. Unleash the Creativity: Graphic Designing
An upcoming & lucrative profession, Graphic Designing is a much sought after career option today. It is about presenting an arrangement of ideas and images for visual communication. Training in technology and a certain amount of creativity are two main ingredients of course. Applications
Creating advertisements, publications, billboards, book jackets, window displays, slides, technical catalogues, packaging, etc. The course shall lay emphasis on:
1. Basics of Graphic Arts
2. The Design Brief
3. Commissioning
4. The Design Process
5. Design Equipment
6. Reproduction- Halftone image and colour
7. Print production
a. Letter Press
b. Lithography (Offset)
c. Gravure
d. Silk Screen
8. Computer Programmes
a. PageMaker
b. CorelDraw
c. Photoshop
• To master text formatting and optimising use of text, graphics and digital imagery for print/electronic media
• To equip the student with the finesse to handle all media elements, components and ability to integrate them interactively.
• To equip the student to learn advanced and latest techniques related to print media and their successful application for final production. Enhance the Creativity with Light: Photography
The student shall be exposed to
1. The Equipment & Material-Camera, Lenses, Film, Exposure meter, Filters, Lighting, Backdrops, Motor Drive, etc.
2. The Basic controls-Focal Length, Aperture, Shutter Speed & ISO (film speed).
3. Available Light
4. Photo Journalism
5. Portrait/Fashion Photography
6. Industrial Photography
7. Table-Top Photography
8. Sports/Action Photography
9. Nature Photography
10. Night Photography
The Chemistry of Photography
1. The Dark Room Equipment
2. Chemicals
3. Formulae
4. Printing & Enlarging
5. Processing
6. The After Work
