21/03/2026
Aesthetic matters. Images shouldn’t look overly professional, but they also can’t feel amateur. They need to sit somewhere in the middle with a strong sense of aesthetic. If they’re too heavily retouched, they start looking like AI.
We used to spend hours making everything flawless. Now we spend just as long adding grain, film texture, retro tones, even imperfections.
Every time we perfect one style, we move on to something else because the old “perfect” starts to feel boring.
MUSE: .joja
MUA:
HAIR:
STYLIST: .desmukh